The marketing innovations that are making noise in the world
Posted: Wed Dec 04, 2024 9:30 am
Today, new technologies are revolutionizing the way companies connect with their audiences and this year has been one of changes, trends and new strategies to stand out in the face of strong competition .
Both Forbes and Hubspot have recently published articles highlighting some of the latest marketing developments that are making a big impact. Below, we present some of the most relevant trends.
The power of influencers: Influencer marketing
Having influencers talk about your brand is a trend that continues to grow, especially on social media.
69 % of marketing professionals consider this strategy to be one of the most effective tactics for generating brand awareness and reaching new customers, which is why brands are working with influencers to promote their products or services, and more and more companies are investing in this type of campaigns, obtaining positive results that drive them to increase their budget for this type of effort.
User Experience (UX): The Key to ROI
User experience (UX) is one of the top list of barbados consumer email concerns for businesses today. According to Forbes, companies that focus on providing an exceptional user experience are more likely to retain customers and generate a higher return on investment (ROI).
That's why brands are investing in improving the usability of their websites , mobile apps, and products to provide an intuitive and satisfying user experience . This way, a visitor to your website can navigate in a pleasant way and make a purchase. That's why it's recommended to create a plan or a buyers journey visualizing your business objectives.
marketing-news-1
Personalization for your digital efforts
Intent-based marketing is an increasingly popular technique. It involves understanding the needs and desires of potential customers in order to provide personalized content at the right time. Businesses are using AI tools and data analytics to identify potential customers’ intentions and customize their marketing strategy accordingly.
Video as a key tool in your digital marketing strategy
Video content continues to gain ground in the marketing world. According to SEMrush , videos are the most effective form of content for increasing dwell time on a web page and improving search engine rankings.
In addition, video is an effective way to present products or services and improve the online shopping experience. Added to this is the popularity of live broadcasts on social networks, which allow for closer interaction with the audience and generate a greater impact .
marketing-news-2
In conclusion, digital marketing is constantly evolving and it is important to keep up with the latest trends and tools. Innovating your marketing campaigns and the way you interact with your users , there are many ways marketers can improve their strategies and reach their audience more effectively.
If you are interested in improving your digital marketing strategy and making the most of these trends , Interius can help. Our digital marketing services are designed to adapt to the specific needs of your company and help you achieve your business goals.
Both Forbes and Hubspot have recently published articles highlighting some of the latest marketing developments that are making a big impact. Below, we present some of the most relevant trends.
The power of influencers: Influencer marketing
Having influencers talk about your brand is a trend that continues to grow, especially on social media.
69 % of marketing professionals consider this strategy to be one of the most effective tactics for generating brand awareness and reaching new customers, which is why brands are working with influencers to promote their products or services, and more and more companies are investing in this type of campaigns, obtaining positive results that drive them to increase their budget for this type of effort.
User Experience (UX): The Key to ROI
User experience (UX) is one of the top list of barbados consumer email concerns for businesses today. According to Forbes, companies that focus on providing an exceptional user experience are more likely to retain customers and generate a higher return on investment (ROI).
That's why brands are investing in improving the usability of their websites , mobile apps, and products to provide an intuitive and satisfying user experience . This way, a visitor to your website can navigate in a pleasant way and make a purchase. That's why it's recommended to create a plan or a buyers journey visualizing your business objectives.
marketing-news-1
Personalization for your digital efforts
Intent-based marketing is an increasingly popular technique. It involves understanding the needs and desires of potential customers in order to provide personalized content at the right time. Businesses are using AI tools and data analytics to identify potential customers’ intentions and customize their marketing strategy accordingly.
Video as a key tool in your digital marketing strategy
Video content continues to gain ground in the marketing world. According to SEMrush , videos are the most effective form of content for increasing dwell time on a web page and improving search engine rankings.
In addition, video is an effective way to present products or services and improve the online shopping experience. Added to this is the popularity of live broadcasts on social networks, which allow for closer interaction with the audience and generate a greater impact .
marketing-news-2
In conclusion, digital marketing is constantly evolving and it is important to keep up with the latest trends and tools. Innovating your marketing campaigns and the way you interact with your users , there are many ways marketers can improve their strategies and reach their audience more effectively.
If you are interested in improving your digital marketing strategy and making the most of these trends , Interius can help. Our digital marketing services are designed to adapt to the specific needs of your company and help you achieve your business goals.