Google’s top priority is to provide the most accurate and relevant search results so that users continue to use it as their search engine. Therefore, it continues to experiment with new features that will help users finalize their search experience as quickly as possible. One of these features is “People Also Search For”, which was introduced by Google in early 2018.
Most of you are already familiar with this feature. After all, it is an important part of Google’s search engine design strategy. However, only a few marketers realize the importance of this tool for SEO.
Today, we will be reviewing this tool and understanding how you can use it to drive more traffic to your website and ultimately boost your SEO.
Understanding "People Also Search For"
"People Also Search For" or PASF is a unique Google feature that aims to help users find exactly the information they are looking for.
Here's how it works:
When a user searches for a keyword argentina phone number resource Google displays the most relevant web pages. Let's say the user clicks on one of the results, but is returned to the main search page within a few seconds.
In this case, Google assumes that the search result does not satisfy the searcher's query. Therefore, to improve the user experience, it displays a "People also search" snippet just below the web page link that the user clicked on .
Choose the right keywords
Source:: Keywordseverywhere
This snippet contains the relevant keywords that other users used when searching for your topic. And for SEO, this is a gold mine.
Note: PASF is different from "Related Searches" that typically appear at the bottom of the search page on Google. PASF also presents related topics that other users are actively searching for. These topics may not always be directly related to your initial search, but they are always related in some way.
People also search for vs related search
Source: Outreachmonks
Why is "People Also Search For" Important for SEO?
Now for our next question: why should you care about PASF keywords?
PASF keyword results are not random. They are phrases that are very deliberately and tactically selected from Google’s database. These are search queries that your target audience frequently uses to search for more information on your topic.
Taking note of these keywords can help you understand the interests and preferences of your target audience. As a result, businesses can optimize their website designs and content marketing strategies to achieve effective results.
Oftentimes, integrating PASF keywords into your content can be even more valuable as it speaks directly to what users are searching for.
Moving on, here are three ways PASF makes SEO easy:
- Evaluate user intent
- Identify how consumers search for your goods or services
- Discover new keywords
Using "People Also Search" for Keyword Research
PASF is an extremely valuable tool for discovering new keywords. The related keywords that appear in the box can point you in the right direction for long-tail and short-tail keywords.
Each PASF result gives between 2 and 8 suggestions, so you can get a good idea of what people are searching for.
Here's how you can use PASF for keyword research:
- Do a Google search for the keywords you have in mind and write down any related suggestions that come up. Remember, each search will likely yield different keywords, so repeat the process over and over to have a list of related ideas.
- Once you have a list, copy the suggestions into new tabs to start a search for each keyword. Check the content quality of the search results to determine the strengths of each keyword.
- Use PASF keywords in a reputed keyword research tool to determine search volumes and ranking difficulties. Also, check related keywords to get comprehensive results.
There is also a free browser extension available for Firefox and Chrome: Keywords Everywhere , which automatically collects all PASF keywords from search results. It provides monthly search volume data directly from Google Keyword Planner, making it an extremely effective and reliable tool.
Keywords Everywhere Tool
Source: Searchfacts
Use the "People Also Search" App to Generate Content Ideas
PASF can come in handy when you run out of content ideas.
To find PASF keywords, search Google for your target topic. Let’s say your keyword is sales automation. For this phrase, PASF keywords could be “sales tracking software,” “sales pipeline automation,” and “marketing and sales automation.”
