How to create a social media marketing strategy?
Posted: Wed Dec 04, 2024 10:06 am
Building a social media strategy makes marketing efforts in companies effective , creating brand awareness, driving buyer attraction and generating word-of-mouth recommendations among users.
In 2022, consumer intelligence must be at the list of bermuda consumer email forefront in order to create a strategy where consumers are the main focus of each piece of content, strategy or campaign put into action.
The participation that companies and brands have with their audience is considered key; this has to be direct , safe and reliable , which is why social channels are efficient alternatives.
According to HubSpot reports , 8 out of 10 companies are investing in social media marketing in 2021, and 39% plan to invest this year; where the main tactic for social media marketing is social listening . The advantages of this strategy are that you can have control over the company's reputation, identify followers and influences, improve with the feedback that may be had, evaluate the brand's positioning with respect to the competition, generate new business opportunities and grow in the search for leads. All this makes the user feel identified, recognized and generates brand loyalty .
A recent study by Sprout found that after a positive interaction with a brand, consumers are willing to purchase that brand (78%), choose that brand over the competition (77%), recommend the brand (76%), increase their spending with that brand (72%), and develop a stronger bond (70%). All of these statistics indicate how social media helps increase customer loyalty .
By establishing a direct relationship with your social media audience, you'll learn exactly how to support them, engage with them, and turn them into loyal brand advocates.
With this in mind, it is important to know which social channel to use to communicate with your users, which one to use to run campaigns , and which one to join forces with at first so that you can later expand to all social networks.
To facilitate this filter, we provide you with the main characteristics of each one, since the strategies will be different depending on the target audience you want to reach.
Which social channel is right for you?
Facebook:
It has the highest organic reach compared to the others. Considered the best in advertising and brand awareness .
Users : 1.79 billion daily active users worldwide.
Channel : B2C
Audience : Generation X and millennials.
Twitter:
Known as the place to discover trends , post news and provide customer service, it is the space where users share their opinions creating organic communication and conversations.
Users : 186 million daily active users.
Channel : B2C
Audience : community made up mostly of millennials
Instagram:
Considered a young application due to its quick use of stories, where quick activities are carried out , such as quizzes or surveys, to create interaction with its audience.
Users : 1 billion monthly active users
Channel : B2C
Audience : millennials and centennials.
YouTube:
It is considered a channel with a wide audience and high conversion rates in relation to paid advertising, recommended for B2C, as it motivates purchases with entertaining videos.
Users : 2 billion monthly registered users worldwide.
Channel : B2C
Audience : Millennials, closely followed by Generation Z.
Snapchat:
It gives users a simple way to share everyday moments , exchange images and videos that are meant to disappear once seen, and at the same time entertain them.
Users : 249 million daily active users worldwide
Channel : B2C
Audience : Known primarily by the generation.
Pinterest:
With a life cycle of 3 months for its publications , where boards are made of the services and products that a company may have to make itself known, with the goal of bringing leads closer . Being the best social network for visual and inspirational advertising .
Users : 416 million monthly active users worldwide
Channel : B2C
Audience : Mostly used by older millennials and younger baby boomers.
LinkedIn:
Known for business development and job marketing , it is the most professional social network for finding users, ideas and generating traffic.
Users : It has 675 million monthly active users worldwide
Channel : B2B
Audience : Mainly boomers, generation X and millennials.
Tiktok:
Being popular for the ease of uploading and viewing educational and entertainment videos , as well as trending ones.
Users : 800 million monthly active users
Channel : B2C
Audience : Generation Z, with 41% of users between 16 and 24 years old.
Steps to create a strategy:
Define your target audience : It is important to define your target market if you have not done so already; this is done through demographic segments , age, gender, occupation, income, hobbies and interests, etc. with the intention of knowing their needs and problems to improve.
Start your blog : One way to attract traffic to your brand isto create constant contentthat yourleadscan consult, that is, on topics related to their interests and your products or services, generating contact and closeness.
Introduce educational content : Generate downloadable educational content aimed at the main needs of your visitors. This is achieved by creating ebooks or infographics, as it adds value to your corporate profile.
Focus on a few key channels : Research key networks to find out which ones are most used by your target audience and focus your efforts on building, nurturing and sustaining a community there before moving on to another channel.
Set your SMART goals : Once you have reviewed your activity you must create a goal that is: Specific, Measurable, Achievable, Realistic, Time-based , as they allow you to reach a goal.
Measure your results : Start by looking at how much traffic your social accounts are driving to your website or blog. Look at your posts to see what people are responding to, and look for trends related to particular topics or keywords.
Adjust your strategies : Experiment a bit to find the right combination of channels, content, and messaging that works for your audience.
In 2022, consumer intelligence must be at the list of bermuda consumer email forefront in order to create a strategy where consumers are the main focus of each piece of content, strategy or campaign put into action.
The participation that companies and brands have with their audience is considered key; this has to be direct , safe and reliable , which is why social channels are efficient alternatives.
According to HubSpot reports , 8 out of 10 companies are investing in social media marketing in 2021, and 39% plan to invest this year; where the main tactic for social media marketing is social listening . The advantages of this strategy are that you can have control over the company's reputation, identify followers and influences, improve with the feedback that may be had, evaluate the brand's positioning with respect to the competition, generate new business opportunities and grow in the search for leads. All this makes the user feel identified, recognized and generates brand loyalty .
A recent study by Sprout found that after a positive interaction with a brand, consumers are willing to purchase that brand (78%), choose that brand over the competition (77%), recommend the brand (76%), increase their spending with that brand (72%), and develop a stronger bond (70%). All of these statistics indicate how social media helps increase customer loyalty .
By establishing a direct relationship with your social media audience, you'll learn exactly how to support them, engage with them, and turn them into loyal brand advocates.
With this in mind, it is important to know which social channel to use to communicate with your users, which one to use to run campaigns , and which one to join forces with at first so that you can later expand to all social networks.
To facilitate this filter, we provide you with the main characteristics of each one, since the strategies will be different depending on the target audience you want to reach.
Which social channel is right for you?
Facebook:
It has the highest organic reach compared to the others. Considered the best in advertising and brand awareness .
Users : 1.79 billion daily active users worldwide.
Channel : B2C
Audience : Generation X and millennials.
Twitter:
Known as the place to discover trends , post news and provide customer service, it is the space where users share their opinions creating organic communication and conversations.
Users : 186 million daily active users.
Channel : B2C
Audience : community made up mostly of millennials
Instagram:
Considered a young application due to its quick use of stories, where quick activities are carried out , such as quizzes or surveys, to create interaction with its audience.
Users : 1 billion monthly active users
Channel : B2C
Audience : millennials and centennials.
YouTube:
It is considered a channel with a wide audience and high conversion rates in relation to paid advertising, recommended for B2C, as it motivates purchases with entertaining videos.
Users : 2 billion monthly registered users worldwide.
Channel : B2C
Audience : Millennials, closely followed by Generation Z.
Snapchat:
It gives users a simple way to share everyday moments , exchange images and videos that are meant to disappear once seen, and at the same time entertain them.
Users : 249 million daily active users worldwide
Channel : B2C
Audience : Known primarily by the generation.
Pinterest:
With a life cycle of 3 months for its publications , where boards are made of the services and products that a company may have to make itself known, with the goal of bringing leads closer . Being the best social network for visual and inspirational advertising .
Users : 416 million monthly active users worldwide
Channel : B2C
Audience : Mostly used by older millennials and younger baby boomers.
LinkedIn:
Known for business development and job marketing , it is the most professional social network for finding users, ideas and generating traffic.
Users : It has 675 million monthly active users worldwide
Channel : B2B
Audience : Mainly boomers, generation X and millennials.
Tiktok:
Being popular for the ease of uploading and viewing educational and entertainment videos , as well as trending ones.
Users : 800 million monthly active users
Channel : B2C
Audience : Generation Z, with 41% of users between 16 and 24 years old.
Steps to create a strategy:
Define your target audience : It is important to define your target market if you have not done so already; this is done through demographic segments , age, gender, occupation, income, hobbies and interests, etc. with the intention of knowing their needs and problems to improve.
Start your blog : One way to attract traffic to your brand isto create constant contentthat yourleadscan consult, that is, on topics related to their interests and your products or services, generating contact and closeness.
Introduce educational content : Generate downloadable educational content aimed at the main needs of your visitors. This is achieved by creating ebooks or infographics, as it adds value to your corporate profile.
Focus on a few key channels : Research key networks to find out which ones are most used by your target audience and focus your efforts on building, nurturing and sustaining a community there before moving on to another channel.
Set your SMART goals : Once you have reviewed your activity you must create a goal that is: Specific, Measurable, Achievable, Realistic, Time-based , as they allow you to reach a goal.
Measure your results : Start by looking at how much traffic your social accounts are driving to your website or blog. Look at your posts to see what people are responding to, and look for trends related to particular topics or keywords.
Adjust your strategies : Experiment a bit to find the right combination of channels, content, and messaging that works for your audience.