5 myths of Digital Marketing
Posted: Wed Dec 04, 2024 10:29 am
Today, the arrival of digital trends, new social networks and technological innovations bring with them myths that question how digital marketing will revolutionize business. “I only need to open Facebook to sell”, “Nobody uses their email anymore”, “Instagram is for list of bhutan consumer email young people” Does any of this sound familiar to you? Below we will debunk these and many more myths.
1. Content marketing doesn't help business
False! Implementing a content marketing strategy is essential for the success and growth of any business. Around 50% of companies in Latin America are currently active in content marketing.
By investing in content marketing , you will be able to improve your ability to interact with buyer personas, convert more leads, increase brand recognition and connect with the public.
2. Emails are no longer relevant
Quite the contrary! Email marketing is one of the few marketing channels where it is possible to build a closer and more personal connection with prospects or customers.
There are different email marketing strategies that allow you to complement and increase the reach you have with customers . If you use this tool, you can keep your product, service or brand in the minds of your customers and generate greater credibility by being in direct and continuous contact with your customers.
3. Only the new generations use social networks
You are wrong! It is true that the new generations use social media for everything, however, each social network has a very different audience. Therefore, it is essential to know and define your target market through its characteristics, tastes and preferences.
The most used social networks today are Facebook with 87%, where most of its users are between 30 and 55 years old. In second place is YouTube with 68%, being the one with the most young followers between 16 and 30 years old. Instagram, in third place, is the one that has gained the most followers in recent months. In fourth and fifth place is Twitter with 50% and LinkedIn with 57%.
4. Social networks can replace a website
Never! A website is designed to be viewed anywhere in the world where there is Internet. This site contributes to giving a corporate image to companies and at the same time can inform about the products or services that the brand offers. In addition, through it it is possible to publicize the company's philosophy, points of sale, competitive advantages, among many other features.
In this case, social networks play the role of complement, since their function and objective is very different. Through certain social networks it is possible to segment the public in a very specific way and make communication through them much more specific, achieving interaction and creating engagement with users.
5. Paid ads are for everyone
It's not true! Paid ads are one of the most powerful resources to achieve our business results, but this doesn't mean they're for everyone. To make this advertising work, you must correctly choose the target audience , the social network that these users use most frequently, and the advertising guidelines.
Digital Marketing has the ability to segment, which allows you to reach the audience you need to see your ad. This can be done through different platforms, for example, with Facebook Ads it is possible to segment your audience by a combination of demographic data, interests, habits, tastes, among other variables. There is no platform that is better than another, it all depends on what you need.
By implementing digital marketing strategies in your business, you will increase the opportunity to attract higher quality leads that are more likely to become potential customers.
Interius offers you consulting through the implementation of digital strategies focused on tangible results, through digital efforts that involve strategic planning, inbound marketing, digital advertising and marketing analytics.
1. Content marketing doesn't help business
False! Implementing a content marketing strategy is essential for the success and growth of any business. Around 50% of companies in Latin America are currently active in content marketing.
By investing in content marketing , you will be able to improve your ability to interact with buyer personas, convert more leads, increase brand recognition and connect with the public.
2. Emails are no longer relevant
Quite the contrary! Email marketing is one of the few marketing channels where it is possible to build a closer and more personal connection with prospects or customers.
There are different email marketing strategies that allow you to complement and increase the reach you have with customers . If you use this tool, you can keep your product, service or brand in the minds of your customers and generate greater credibility by being in direct and continuous contact with your customers.
3. Only the new generations use social networks
You are wrong! It is true that the new generations use social media for everything, however, each social network has a very different audience. Therefore, it is essential to know and define your target market through its characteristics, tastes and preferences.
The most used social networks today are Facebook with 87%, where most of its users are between 30 and 55 years old. In second place is YouTube with 68%, being the one with the most young followers between 16 and 30 years old. Instagram, in third place, is the one that has gained the most followers in recent months. In fourth and fifth place is Twitter with 50% and LinkedIn with 57%.
4. Social networks can replace a website
Never! A website is designed to be viewed anywhere in the world where there is Internet. This site contributes to giving a corporate image to companies and at the same time can inform about the products or services that the brand offers. In addition, through it it is possible to publicize the company's philosophy, points of sale, competitive advantages, among many other features.
In this case, social networks play the role of complement, since their function and objective is very different. Through certain social networks it is possible to segment the public in a very specific way and make communication through them much more specific, achieving interaction and creating engagement with users.
5. Paid ads are for everyone
It's not true! Paid ads are one of the most powerful resources to achieve our business results, but this doesn't mean they're for everyone. To make this advertising work, you must correctly choose the target audience , the social network that these users use most frequently, and the advertising guidelines.
Digital Marketing has the ability to segment, which allows you to reach the audience you need to see your ad. This can be done through different platforms, for example, with Facebook Ads it is possible to segment your audience by a combination of demographic data, interests, habits, tastes, among other variables. There is no platform that is better than another, it all depends on what you need.
By implementing digital marketing strategies in your business, you will increase the opportunity to attract higher quality leads that are more likely to become potential customers.
Interius offers you consulting through the implementation of digital strategies focused on tangible results, through digital efforts that involve strategic planning, inbound marketing, digital advertising and marketing analytics.