User intent is a key component of content creation. Search ig database engines no longer rank pages based solely on keyword frequency but also consider whether the content matches the intent behind a user's search. For example, a user searching for "best laptops for gaming" is likely looking for a product recommendation, while someone searching for "how to build a gaming PC" is looking for instructional content. By understanding user intent, businesses can create content that better meets the needs of their audience, increasing the chances of ranking higher in search results.

Link Building: Link building remains an essential component of SEO in 2024, as backlinks continue to be one of the most important ranking factors for search engines. A strong backlink profile signals to search engines that other reputable websites trust your content, which can improve your website’s authority and search ranking. However, quality matters more than quantity. In the past, businesses could build links through various spammy tactics, such as buying links or participating in link farms.