What are conversion codes?
Posted: Wed Dec 04, 2024 10:38 am
The most important thing in any digital effort is the results, based on our objectives and how we are measuring them, whether we are talking about leads, subscribers, purchases or the viewing of a specific page.
However, in order for platforms like Google Ads and Facebook Ads to detect it, we need to tell them where this conversion will be counted using what we list of belize consumer email know as a conversion code . In this article, you will learn a little about how these codes work on the main platforms.
What is a conversion code?
Before we begin to explain how each platform works, it is necessary to understand that the term conversion will depend on the meaning you give it according to your business objectives, the functioning of your website, and your digital efforts.
For example, you can measure how many prospects filled out a form, how many purchases of a product were made, or how many people visited your business's location page. The important thing is to be clear about what you are going to track in your business, and all of this can be an indicator of whether your efforts are yielding good results.
Now, these are the main platforms that use conversion codes to measure results:
Google Ads
As mentioned above, conversion codes allow us to tell the platform in question how to identify and have greater visibility of our true results, that is, those actions that met the objectives, and not just stay with the impressions and clicks that were given in the ads.
In the case of Google , it is necessary that you place two codes on your website : one is called Global Site Tag and the other Event Snippet . Both can be found in your advertising account, in the conversions section when creating a new code.
The Global Site Tag code needs to be on all pages of your website in the head section . This will allow the platform to detect where users have interacted after having arrived at the site thanks to an ad from Google Ads and, in the future, even make remarketing efforts.
On the other hand, the Event Snippet code is placed exclusively where you want to indicate that a conversion was achieved . For example, if you make an ad that leads to a landing page where you want the user to fill out a form to request more information about your services, it would be advisable that when they fill it out, they are redirected to a thank you page , where you thank them for leaving their information and indicate that they will be contacted soon. It is on this thank you page where you will place the Event Snippet code, so that Google recognizes it as a conversion when someone reaches that page .
Thank you pages are the easiest way to identify a conversion, however, there are other ways to do it. For example, if your business is an e-commerce, you may be interested in how many units of a product were purchased thanks to your ads. To do this, it is possible to create several conversions, so that you have correctly identified all the results of your efforts.
Fortunately, Google has enough documentation for the type of conversion that best suits the objectives of your business.
Facebook Ads
For Facebook, the way conversion codes work is quite similar to Google's, that is, you place a code on all the pages of your site, with the main difference being that the code is called Pixel .
To get the code, you need to access the advertising account, to the section called Event Manager , where you will find a code that is placed on all the pages of your website . However, there is a small difference here to tell Facebook that the objective has been achieved, and this is that it is not necessary to add an additional code on the thank you pages . To identify the conversion, an event
must be created within the platform that is activated only under certain criteria. For this, we recommend that it be based on the URL containing the word thank you (or some term that you use in the URLs of your thank you pages), so that it is easy to know who, thanks to an ad, performed a certain action that we are targeting.
Most advertising platforms today allow you to track conversions , which makes it easier to optimize and get better results. Instead of prioritizing the ad that had the most clicks or the best CTR, we focus on boosting the one that managed to reach the advertising goal.
For now, only Google and Facebook have been explained, however, the operation is very similar on other platforms such as Twitter, LinkedIn or other Programmatic platforms. We recommend reading a little more about those platforms you are working with, to understand how to obtain these codes and in which section of your site you should place them.
However, in order for platforms like Google Ads and Facebook Ads to detect it, we need to tell them where this conversion will be counted using what we list of belize consumer email know as a conversion code . In this article, you will learn a little about how these codes work on the main platforms.
What is a conversion code?
Before we begin to explain how each platform works, it is necessary to understand that the term conversion will depend on the meaning you give it according to your business objectives, the functioning of your website, and your digital efforts.
For example, you can measure how many prospects filled out a form, how many purchases of a product were made, or how many people visited your business's location page. The important thing is to be clear about what you are going to track in your business, and all of this can be an indicator of whether your efforts are yielding good results.
Now, these are the main platforms that use conversion codes to measure results:
Google Ads
As mentioned above, conversion codes allow us to tell the platform in question how to identify and have greater visibility of our true results, that is, those actions that met the objectives, and not just stay with the impressions and clicks that were given in the ads.
In the case of Google , it is necessary that you place two codes on your website : one is called Global Site Tag and the other Event Snippet . Both can be found in your advertising account, in the conversions section when creating a new code.
The Global Site Tag code needs to be on all pages of your website in the head section . This will allow the platform to detect where users have interacted after having arrived at the site thanks to an ad from Google Ads and, in the future, even make remarketing efforts.
On the other hand, the Event Snippet code is placed exclusively where you want to indicate that a conversion was achieved . For example, if you make an ad that leads to a landing page where you want the user to fill out a form to request more information about your services, it would be advisable that when they fill it out, they are redirected to a thank you page , where you thank them for leaving their information and indicate that they will be contacted soon. It is on this thank you page where you will place the Event Snippet code, so that Google recognizes it as a conversion when someone reaches that page .
Thank you pages are the easiest way to identify a conversion, however, there are other ways to do it. For example, if your business is an e-commerce, you may be interested in how many units of a product were purchased thanks to your ads. To do this, it is possible to create several conversions, so that you have correctly identified all the results of your efforts.
Fortunately, Google has enough documentation for the type of conversion that best suits the objectives of your business.
Facebook Ads
For Facebook, the way conversion codes work is quite similar to Google's, that is, you place a code on all the pages of your site, with the main difference being that the code is called Pixel .
To get the code, you need to access the advertising account, to the section called Event Manager , where you will find a code that is placed on all the pages of your website . However, there is a small difference here to tell Facebook that the objective has been achieved, and this is that it is not necessary to add an additional code on the thank you pages . To identify the conversion, an event
must be created within the platform that is activated only under certain criteria. For this, we recommend that it be based on the URL containing the word thank you (or some term that you use in the URLs of your thank you pages), so that it is easy to know who, thanks to an ad, performed a certain action that we are targeting.
Most advertising platforms today allow you to track conversions , which makes it easier to optimize and get better results. Instead of prioritizing the ad that had the most clicks or the best CTR, we focus on boosting the one that managed to reach the advertising goal.
For now, only Google and Facebook have been explained, however, the operation is very similar on other platforms such as Twitter, LinkedIn or other Programmatic platforms. We recommend reading a little more about those platforms you are working with, to understand how to obtain these codes and in which section of your site you should place them.