Find out what access your marketing agency should share with you
Posted: Wed Dec 04, 2024 10:46 am
You have probably worked with a marketing agency on some occasion , to support you in creating your website, managing your advertising accounts, and measuring your results. However, for various reasons, they decide to terminate their services contract.
Despite this, your company needs to continue making digital efforts, so you ask the agency for the corresponding accesses, whether for the website, advertising accounts, or measurement tools. But, when you do so, you come across different reasons why they cannot list of turks and caicos islands consumer email share them with you.
If this happens, it is very important to remember that, despite what they tell you, you have already paid for everything they have done for you, that is, what they created belongs to you, whether it is the website, analytics, and ads on platforms such as Google, Facebook, LinkedIn, etc.
For this reason, below I will explain the reasons why your agency can and should share the accesses you request.
Website
It often happens that an agency is in charge of the entire process of creating your website , from purchasing the domain, server, design and programming of your page. However, when you decide to cut the business relationship, sometimes they tell you that they cannot grant you access and that each adjustment to the site that you need to make will have an extra cost. And this should not be the case.
There are many platforms on which you can have your website, such as CMS: Wordpress , Squarespace or HubSpot , to name a few, which allow you to make modifications in a simple way for those of us who are not programmers. For this reason, it is important that from the beginning you request the creation of your site on a platform where it is easy to make adjustments in the future and to which you can have access at all times.
In the same way, the purchase of the domain is something that, even though it was done for you, belongs to you, since it should have been paid for by your company. If not, you will need to make that payment, since the domain is very important, being the name of your website, to maintain the organic positioning you have obtained over time.
Google Ads Account
This access is quite common for agencies to avoid sharing, under the excuse that they have all their clients there, which is not true. Let me explain the structure and nomenclature a little.
Normally, an agency has a general account called “My Client Center”, where they can access and create Google Ads accounts in a simple way, so as not to have to log in and out between different emails. This is where it is recommended to create a Google Ads account for each of the clients.
Now, in a Google Ads account, the different advertising campaigns are created, whether they are search, display , video, shopping and applications. Generally, this is the account that agencies usually deny access to and, although they do not say so, they do so because they do not want to share their know-how.
It must be considered that the argument that “I have several of my clients there” is not true, since it is not practical to manage all the campaigns of all the clients in a single Google Ads advertising account.
Payment methods, billing information, conversion codes, and more are handled at the account level, not the campaign level, so if your agency is organized and knows how to use Google Ads properly, they know very well that they can provide you with access to your account.
Facebook Ads Account
In the case of the Facebook Ads account, it is quite similar to the Google Ads account, however, this is where the Business Manager comes into play, which has some extra features.
The Business Manager allows you to access different Facebook pages, advertising accounts, Instagram accounts, as well as configure the people who will be able to access, create and edit ads .
In an advertising account, you can create campaigns for them to fill out forms, promote videos, take them to a landing page or generate interactions with the publications.
In addition, within each account, payment methods, billing information and conversion codes are also managed, so it is more practical for an agency for each client to have their own advertising account.
That said, you should consider it important that your agency shares access to said account with you, even if it is not going to make changes.
As I mentioned at the beginning, agencies sometimes tell you that they cannot give you access for some of these reasons, however, what they have created, i.e. campaigns, ads, results, belong to the client, since that service was paid for.
So don't be fooled by these arguments, a good agency will focus on giving you good results and maintaining a good relationship to help your business objectives , so in case they end their working relationship, they must give you your advertising accounts to close their relationship properly.
Despite this, your company needs to continue making digital efforts, so you ask the agency for the corresponding accesses, whether for the website, advertising accounts, or measurement tools. But, when you do so, you come across different reasons why they cannot list of turks and caicos islands consumer email share them with you.
If this happens, it is very important to remember that, despite what they tell you, you have already paid for everything they have done for you, that is, what they created belongs to you, whether it is the website, analytics, and ads on platforms such as Google, Facebook, LinkedIn, etc.
For this reason, below I will explain the reasons why your agency can and should share the accesses you request.
Website
It often happens that an agency is in charge of the entire process of creating your website , from purchasing the domain, server, design and programming of your page. However, when you decide to cut the business relationship, sometimes they tell you that they cannot grant you access and that each adjustment to the site that you need to make will have an extra cost. And this should not be the case.
There are many platforms on which you can have your website, such as CMS: Wordpress , Squarespace or HubSpot , to name a few, which allow you to make modifications in a simple way for those of us who are not programmers. For this reason, it is important that from the beginning you request the creation of your site on a platform where it is easy to make adjustments in the future and to which you can have access at all times.
In the same way, the purchase of the domain is something that, even though it was done for you, belongs to you, since it should have been paid for by your company. If not, you will need to make that payment, since the domain is very important, being the name of your website, to maintain the organic positioning you have obtained over time.
Google Ads Account
This access is quite common for agencies to avoid sharing, under the excuse that they have all their clients there, which is not true. Let me explain the structure and nomenclature a little.
Normally, an agency has a general account called “My Client Center”, where they can access and create Google Ads accounts in a simple way, so as not to have to log in and out between different emails. This is where it is recommended to create a Google Ads account for each of the clients.
Now, in a Google Ads account, the different advertising campaigns are created, whether they are search, display , video, shopping and applications. Generally, this is the account that agencies usually deny access to and, although they do not say so, they do so because they do not want to share their know-how.
It must be considered that the argument that “I have several of my clients there” is not true, since it is not practical to manage all the campaigns of all the clients in a single Google Ads advertising account.
Payment methods, billing information, conversion codes, and more are handled at the account level, not the campaign level, so if your agency is organized and knows how to use Google Ads properly, they know very well that they can provide you with access to your account.
Facebook Ads Account
In the case of the Facebook Ads account, it is quite similar to the Google Ads account, however, this is where the Business Manager comes into play, which has some extra features.
The Business Manager allows you to access different Facebook pages, advertising accounts, Instagram accounts, as well as configure the people who will be able to access, create and edit ads .
In an advertising account, you can create campaigns for them to fill out forms, promote videos, take them to a landing page or generate interactions with the publications.
In addition, within each account, payment methods, billing information and conversion codes are also managed, so it is more practical for an agency for each client to have their own advertising account.
That said, you should consider it important that your agency shares access to said account with you, even if it is not going to make changes.
As I mentioned at the beginning, agencies sometimes tell you that they cannot give you access for some of these reasons, however, what they have created, i.e. campaigns, ads, results, belong to the client, since that service was paid for.
So don't be fooled by these arguments, a good agency will focus on giving you good results and maintaining a good relationship to help your business objectives , so in case they end their working relationship, they must give you your advertising accounts to close their relationship properly.