Facebook or Twitter: Which is better for selling online?

[SakibIslam&8]

This question is one of many that marketing departments ask themselves when planning their digital strategies. Although the usefulness of social media is already known to everyone and, in general, companies have already realized their potential, there are still some doubts that create insecurity in managers and directors.

One of them, and perhaps the most important, is knowing exactly which platform to invest resources and time in to get the best results. It can often be thought that being on all social networks is the best option since you will have many spaces available and you will be able to access a wide variety of audiences. But the truth is that each social network requires work to keep it active and, for it to be truly effective , it will require considerable effort.

That's why it's important to know where your digital marketing department's resources will be best invested. Although the usefulness of each social network for your business will vp technical email database depend on your target audience and your products or services, in general terms Facebook and Twitter are the two largest and most widely used social networks worldwide and, therefore, the most useful when planning an online sales strategy.

Facebook: With over a billion users worldwide, Facebook has gone from being just a place to find friends to becoming one of the largest marketplaces in the world. Thanks to its popularity and its tools (integrated analytics, advertising platform, etc.), Facebook has become a great platform to interact with customers and prospects and has become a place from which business contacts are generated.

With its corporate pages, Facebook has created the ideal place for brands and companies. Thanks to this, it is very common to see a wide variety of product and service options offered through this social network. Its costs and ease of use make Facebook a great place for entrepreneurs and SMEs, without leaving aside large companies and corporations.

Twitter: Twitter is a platform that favours the immediacy and relevance of content. Due to its dynamism and speed, Twitter is an intensive channel for information and conversation where it is especially important to connect with the community.

Although most companies do not use their Twitter accounts as sales channels, there are some examples worth mentioning. Dell is often analyzed for its great influence and success in managing Twitter. The computer company surpassed 3 million dollars in sales through Twitter in 2013.