During the process of optimizing a website, it is advisable to register it within the webmaster tools offered by search engines. In this article, we will examine in general terms the advantages of using these tools.
Why is it important to use the tools provided by search engines?
When we are in the process of optimizing a website, our interactions with the search engine cannot be limited to the occasional sending of links for indexing. An SEO campaign that wants to be reasonably successful must include proactive interaction with the browser.
In the current environment, it is essential that the staff managing an SEO campaign has the australia accountant email database ability to interact in the fastest and most efficient way with the tools provided by search engines in order to respond to changes in search trends.
Feedback on the indexing of our site
Knowing which pages of our site have been indexed and when they were indexed will allow us to measure the performance of the sitemaps and robots.txt strategy implemented.
Feedback on keywords
Knowing the keywords under which visitors to our site are arriving from search engines will allow us to define which searches we want to promote.
Links in which we appear
Being able to control which sites link to our site will help us know if the progress of our link campaigns gives us control over links from sites not suitable for our strategy and allows us to generate the best result in search results.
Continuous analysis of search results and agile interaction with the tools provided by search engines are crucial to the success of an SEO campaign.
Article written by Luis Campuzano
Ecuadorian web solutions implementer and SEO and SMO specialist. He has implemented GNU/GPL Web solutions in various private and public institutions in Ecuador. He is a member of several technology communities in the country such as Wikimedia Ecuador, Joomla Euador and Iguanavalley. Passionate about anime, manga and technological advances.
