Make sure your social media tools are informed by your SEO tools

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SEO has a lot to do with the authority and relevance of a website and we have talked about this in some recent articles . However, things are slowly changing and becoming more closely linked to social media activity.

More and more, search engines have begun to incorporate social context into their search results. Google recently began prioritizing results that have been shared or have +1s on Google+. Bing has not been left behind, as its results show the user's social context, even giving them the ability to ask their network for suggestions about a particular search result. Facebook, for its part, has added advanced search functions to the network through Social Graph, which is gradually intervening in the nearly 1 billion daily searches carried out by users of this social network.

Therefore, as marketing and communication professionals, australia physiotherapist email database we must be clearer than ever about how our social media strategy and SEO strategy intertwine and complement each other. That is why we share these first 2 ways to improve the SEO of your website through your corporate social networks and the remaining two in a following article.

1. Make sure your social media tools are informed by your SEO tools
The best way to appear in the first results of social searches is to have a tool that 100% integrates your social networks with the SEO management of your website. But if you don't have this kind of tool, there are still some ways that can help you get the most out of social networks in favor of your brand's positioning on the Internet:

Find your current strengths: Is there any content on your website that is widely shared on social media and also attracts a lot of traffic organically? Optimize and create more similar content so that you leverage this existing strength.
Update your corporate social media profiles: To illustrate the importance of this point, consider this example. If you search Bing for the term “Inbound Marketing,” there are three possible results: 1) Bing’s traditional search results, 2) Bing will show you your contacts who have written or shared content with the term “Inbound Marketing,” or 3) Bing will show you “People Who Know” “Inbound Marketing,” i.e., those who have written that term in the description of their personal or corporate profiles. Therefore, it won’t hurt your corporate profiles at all if you add your main keywords to their descriptions. The relevance of your content added to the descriptions of your social media profiles and the level of interaction you achieve with them and your content will add points to you with search engines.

Make your keywords more social: Make a list of keywords you want to improve your rankings for. Do you use those keywords in the content you share on social media? Focus on one or two of your most desirable keywords and find ways to make content written with those keywords easier to share. To achieve this, the least you can do is place social buttons on your blog posts. However, you can also try incentives like “Tweet to download” certain content or placing quick share links.
2. Find and strengthen the activity of your influencers on social networks
The reason social search is a natural extension of search engines is that it adds both authority and relevance to content. Think about this: According to Nielsen , 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This percentage has been growing since 74% in 2007. That’s why it’s important to start thinking of your company or brand’s “fans” as an extension of your digital marketing team.

Spend some time getting to know the people who consistently share your content. Make a contact list with these people's profiles and their history of interactions with your content. Getting to know your social media influencers will help you expand your reach on the Internet and ultimately increase the number of times your content is found through search engines.
Once you've discovered your fans on social media, think of ways to fuel their interest and encourage them to continue sharing your content. At the simplest and perhaps most meaningful level, find a way to thank them for spreading the word about your brand. As a second step, consider inviting them to a special open house or providing them with insider information about your upcoming releases or announcements. Be careful not to fall into giving gifts or going the extra mile of exchanging favors with your loyal followers, as this, in addition to not building your reputation at all, can even be illegal.