Strategy for writing sales posts for social networks:
Posted: Thu Dec 05, 2024 5:06 am
To successfully promote yourself on any social network, you need content – texts, videos, photos.
Moreover, the criterion for assessing quality is the activity of users who like, comment, repost and purchase your product.
In this article we will look at how to write sales posts.
If you want to order targeting setup in social networks, please fill out the following form:
Name*
Email*
Website*
Purpose of content for publication
Final and intermediate goals of sales texts.
How to set adequate and achievable goals?
The ultimate goal of a sales copy is to sell.
Within it there are other goals that directly or indirectly lead to sales:
search for new clients;
increase in the number of applications and sales;
increase the number of subscribers ;
increasing the number of clicks on your website;
increasing activity in the community;
strengthening brand trust and building a loyal audience.
You need to be sober when setting goals and not plan for sky-high figures.
If 300 people a month are currently buying your product, then it will not be possible to reach the figure of 30,000 in the same period using white methods.
Promotion in social networks is a gradual process.
Writing good posts for the community requires preparation.
We recommend starting with analytics.
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
How and Why to Analyze Competitors
There must be a difference between what you do and what your competitors do.
How to formulate a unique selling proposition?
Why should customers buy from you?
Analysis of cyprus phone number library competitors using the example of a stylist's website.
Even if your product or service is not much different from what your competitors offer, there is probably some difference.
If you have a product, it may be delivered at a discounted rate or free of charge, provided that the product is purchased for a certain amount.
Or there is a difference in pricing policy.
If you sell services, the terms of their provision may differ.
To understand how your product stands out from the competition, you will have to study your competitors and formulate a USP - a unique selling proposition.
You can do this yourself or contact a specialist in the relevant field - a marketer, copywriter or an agency.
Finding your own USP comes down to the question: why should customers buy a product/service from you and not somewhere else.
What makes you different?
To do this, you need to go through 5-10 competitors’ websites and write out information on the main areas.
Then put all the data into a table, which can be made in a separate Excel file or on paper.
Yes, this is tedious work, but very important and necessary at the start.
Example table:
Анализ сайтов конкурентов
In this case, the analysis was carried out for a stylist's website.
In the table you can see that competitors' sites have similar services, but there are also differences.
One stylist conducts master classes for clients on wardrobe selection, another organizes a crash course on fabrics, which is very relevant for those who sew to order or for themselves.
The table is a source of ideas for differentiating yourself from your competitors.
Let's say we could develop a separate line of services for men.
Due to this, the stylist's audience will clearly increase.
Or create a separate offer for ladies with curvy shapes - this is a large segment of the audience.
Once you have compiled information about your competitors into a spreadsheet like this and thought about it, you can begin to glean ideas that will form the basis of your unique advantage.
Later, when you write about the product on social networks , focus on what benefit the client will receive from it, what problem the product solves.
And these will be the most correct posts, which the public will warmly appreciate.
Moreover, the criterion for assessing quality is the activity of users who like, comment, repost and purchase your product.
In this article we will look at how to write sales posts.
If you want to order targeting setup in social networks, please fill out the following form:
Name*
Email*
Website*
Purpose of content for publication
Final and intermediate goals of sales texts.
How to set adequate and achievable goals?
The ultimate goal of a sales copy is to sell.
Within it there are other goals that directly or indirectly lead to sales:
search for new clients;
increase in the number of applications and sales;
increase the number of subscribers ;
increasing the number of clicks on your website;
increasing activity in the community;
strengthening brand trust and building a loyal audience.
You need to be sober when setting goals and not plan for sky-high figures.
If 300 people a month are currently buying your product, then it will not be possible to reach the figure of 30,000 in the same period using white methods.
Promotion in social networks is a gradual process.
Writing good posts for the community requires preparation.
We recommend starting with analytics.
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines
We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
How and Why to Analyze Competitors
There must be a difference between what you do and what your competitors do.
How to formulate a unique selling proposition?
Why should customers buy from you?
Analysis of cyprus phone number library competitors using the example of a stylist's website.
Even if your product or service is not much different from what your competitors offer, there is probably some difference.
If you have a product, it may be delivered at a discounted rate or free of charge, provided that the product is purchased for a certain amount.
Or there is a difference in pricing policy.
If you sell services, the terms of their provision may differ.
To understand how your product stands out from the competition, you will have to study your competitors and formulate a USP - a unique selling proposition.
You can do this yourself or contact a specialist in the relevant field - a marketer, copywriter or an agency.
Finding your own USP comes down to the question: why should customers buy a product/service from you and not somewhere else.
What makes you different?
To do this, you need to go through 5-10 competitors’ websites and write out information on the main areas.
Then put all the data into a table, which can be made in a separate Excel file or on paper.
Yes, this is tedious work, but very important and necessary at the start.
Example table:
Анализ сайтов конкурентов
In this case, the analysis was carried out for a stylist's website.
In the table you can see that competitors' sites have similar services, but there are also differences.
One stylist conducts master classes for clients on wardrobe selection, another organizes a crash course on fabrics, which is very relevant for those who sew to order or for themselves.
The table is a source of ideas for differentiating yourself from your competitors.
Let's say we could develop a separate line of services for men.
Due to this, the stylist's audience will clearly increase.
Or create a separate offer for ladies with curvy shapes - this is a large segment of the audience.
Once you have compiled information about your competitors into a spreadsheet like this and thought about it, you can begin to glean ideas that will form the basis of your unique advantage.
Later, when you write about the product on social networks , focus on what benefit the client will receive from it, what problem the product solves.
And these will be the most correct posts, which the public will warmly appreciate.