The question of whether it is necessary to represent brands on social networks is no longer being asked.
It is much more important to determine which sites to choose and how to use them correctly in order to develop your business more effectively.
Маркетинг в социальных сетях
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Selecting Networks
This chapter is about the principles of promotion in social networks.
You will learn about the mistakes that website owners often make in this regard.
And about what you need to consider when choosing a specific social network for your business.
There are two extremes that should be avoided:
Underestimate or ignore social media.
Trying to be everywhere at once.
In the first case, you lose a lot of potential buyers.
In the second, you take on a titanic task.
It may require a whole platoon of SMM specialists and an impressive budget, which it is unknown when will pay off.
"Taking over as much land as possible" seems like a good idea, but in reality, it's more effective to focus on two or three social networks and do everything you can to boost them.
And only then, having received acceptable results, expand organically.
Develop your strategy for success by choosing the right social media for your brand.
First, do your research: find out where your target audience is.
Analyze your demographics, figure out what type of content will be in demand, and give people what they're looking for.
If social marketing isn't working for some reason, the problem may be that you're focusing on the wrong channels.
To avoid this, calculate everything and be extremely careful.
If you want to learn more about working with your target audience and the latest trends in social media development, we recommend this article .
What to consider when choosing social networks:
Time factors, i.e. how many man-hours will be required each day.
Financial costs for creating groups, designing images and videos.
Costs for maintaining and promoting pages and communities.
Only by calculating this data can you create a clear marketing budget.
Do you want to get free traffic?
Are you interested in promoting your website?
