How to improve the usability of an online store:
Posted: Thu Dec 05, 2024 5:07 am
When there are no sales in an online store, you shouldn't blame it on the fear of buyers.
According to a study by DPD Group and Kantar TNS , only 1% of respondents refuse to make online purchases due to mistrust.
Other barriers are holding back the rest, but even despite them, online store sales continue to grow.
According to another study , 28% more purchases were made online in 2018.
Online store revenue grew by 38% compared to 2017.
Рост показателей интернет-магазинов в 2018 году в сравнении с 2017 годом
Growth of online stores in 2018 compared to 2017
At the same time, 65% of Russian Internet users bought something online in 2018 .
So fears and mistrust have nothing to do with it.
Apparently, people are buying more and more online, including in the CIS countries.
And this trend will continue in the future.
Nikolay
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So what influences the decision to buy a product in an online store?
The choice and decision of the buyer is influenced by many factors:
previous positive and negative experiences;
delivery and payment terms;
reviews and recommendations;
possibility and conditions of return;
payment methods, etc.
Much depends on the store's website. Take a look at the research results.
The conversion of visitors into buyers is affected by page loading time . If the site loads in less than 6.7 seconds, it is on average 1.4%, if more - it drops to 0.85%.
36% of buyers want to see a detailed description of the product .
50% of online store visitors are interested in full information about the composition and manufacturer .
66% of people would like to use a virtual shopping list .
71% of shoppers planning to buy something online go to a specific online store where they have already bought from before.
Of the 300 thousand Russian online stores, only 0.5% receive more than 20 orders per day and 3.3% more than 5 orders.
Что влияет на решение купить товар в интернет-магазине?
We are unable to influence the user’s previous experience, their fears, and their desire to “touch” the product in person.
But we can offer many delivery and payment methods, collect reviews, and organize convenient returns.
And also work on the design, content and usability of the site .
Terms of payment, delivery, and returns are a matter of the capabilities and business model of a particular online store.
You can and should work on the website, inspired by examples of successful market players.
Therefore, in this article we will analyze the nuances of online store usability and show successful solutions of top companies that have earned the trust of customers.
We will be inspired by the top ten sites from the TOP-100 largest online stores in Russia rating according to Data Insight .
But first, let's look at the general principles.
According to a study by DPD Group and Kantar TNS , only 1% of respondents refuse to make online purchases due to mistrust.
Other barriers are holding back the rest, but even despite them, online store sales continue to grow.
According to another study , 28% more purchases were made online in 2018.
Online store revenue grew by 38% compared to 2017.
Рост показателей интернет-магазинов в 2018 году в сравнении с 2017 годом
Growth of online stores in 2018 compared to 2017
At the same time, 65% of Russian Internet users bought something online in 2018 .
So fears and mistrust have nothing to do with it.
Apparently, people are buying more and more online, including in the CIS countries.
And this trend will continue in the future.
Nikolay
Looking for traffic to your site? SEOquick will attract you 100% organic traffic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines.
We will provide comprehensive SEO promotion: content, reputation, internal optimization, link building.
Our SEO is white, our goals denmark phone number library are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
So what influences the decision to buy a product in an online store?
The choice and decision of the buyer is influenced by many factors:
previous positive and negative experiences;
delivery and payment terms;
reviews and recommendations;
possibility and conditions of return;
payment methods, etc.
Much depends on the store's website. Take a look at the research results.
The conversion of visitors into buyers is affected by page loading time . If the site loads in less than 6.7 seconds, it is on average 1.4%, if more - it drops to 0.85%.
36% of buyers want to see a detailed description of the product .
50% of online store visitors are interested in full information about the composition and manufacturer .
66% of people would like to use a virtual shopping list .
71% of shoppers planning to buy something online go to a specific online store where they have already bought from before.
Of the 300 thousand Russian online stores, only 0.5% receive more than 20 orders per day and 3.3% more than 5 orders.
Что влияет на решение купить товар в интернет-магазине?
We are unable to influence the user’s previous experience, their fears, and their desire to “touch” the product in person.
But we can offer many delivery and payment methods, collect reviews, and organize convenient returns.
And also work on the design, content and usability of the site .
Terms of payment, delivery, and returns are a matter of the capabilities and business model of a particular online store.
You can and should work on the website, inspired by examples of successful market players.
Therefore, in this article we will analyze the nuances of online store usability and show successful solutions of top companies that have earned the trust of customers.
We will be inspired by the top ten sites from the TOP-100 largest online stores in Russia rating according to Data Insight .
But first, let's look at the general principles.