Shopping campaigns in Google Ads:
Posted: Thu Dec 05, 2024 5:07 am
In business, success often works for a short time within the framework of an entire project, and any case is proof of this.
One of the investor's tasks is to invest in a profitable channel for attracting customers, and the Internet marketer faces the task of choosing between channels and finding ways to regulate them.
For example, the most popular strategy for driving traffic using AdWords can be represented in this diagram:
стратегия по привлечению трафика с помощью AdWords
Targeting is carried out by interaction funnels:
Search ads for regular keywords on the main page.
Search ads for category keywords on categories.
Search campaigns for product search queries for brands sold (but not individual products).
Product shopping campaign aimed at product cards.
Retargeting is carried out using two strategies: dynamic retargeting for product cards and for promotional offers in the Display Network.
If we have had conversions, our goals become retargeting for cross-compatible products and motivating the client to subscribe to you on social networks and motivate them to distribute your website content.
If conversion has not been achieved, traffic is directed to the viewed products and pressure is applied to discounts, promo codes, special offers and promotions.
In this case, I will tell dominican republic phone number library you about a way to focus traffic on individual product pages (point 4 of the marketing strategy), directing the visitor directly to the product card, bypassing the catalog.
And AdWords Shopping Campaigns will help me with this.
Торговые кампании AdWords
An example would be:
Online store selling Chandeliers in Russia.
Market – Russia, large cities (by partner representative offices).
Type of product – lighting equipment for the home, chandeliers from a specific list of well-known brands (i.e. the product is well-known and does not require additional promotion).
Market positioning: target audience with average+, above average income.
This case is 90% applicable to stores similar to the one described.
And how to prepare a website, watch this video:
Shopping Campaigns in Google Ads – How to Prepare Your Site
Торговые кампании в Google Ads - Как подготовить сайт
Nikolay
WOW, TRAFFIC! What, you need it too? Well, look what SEOquick offers here
There is no time to explain - now we will quickly set up context for you on Google AdWords and the client will come. And not just any client, but targeted!
We will help you choose relevant advertising for your business with a high return on investment
Clients are tired of waiting for you to make a statement!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Setting up a Shopping Campaign
Who might benefit from this?
Of course, to online stores.
They are the ones who need to lead the client to all pages of the site – even to product pages.
E-commerce Shopping campaigns are a special type of campaign that provide targeting for so-called Product queries.
One of the investor's tasks is to invest in a profitable channel for attracting customers, and the Internet marketer faces the task of choosing between channels and finding ways to regulate them.
For example, the most popular strategy for driving traffic using AdWords can be represented in this diagram:
стратегия по привлечению трафика с помощью AdWords
Targeting is carried out by interaction funnels:
Search ads for regular keywords on the main page.
Search ads for category keywords on categories.
Search campaigns for product search queries for brands sold (but not individual products).
Product shopping campaign aimed at product cards.
Retargeting is carried out using two strategies: dynamic retargeting for product cards and for promotional offers in the Display Network.
If we have had conversions, our goals become retargeting for cross-compatible products and motivating the client to subscribe to you on social networks and motivate them to distribute your website content.
If conversion has not been achieved, traffic is directed to the viewed products and pressure is applied to discounts, promo codes, special offers and promotions.
In this case, I will tell dominican republic phone number library you about a way to focus traffic on individual product pages (point 4 of the marketing strategy), directing the visitor directly to the product card, bypassing the catalog.
And AdWords Shopping Campaigns will help me with this.
Торговые кампании AdWords
An example would be:
Online store selling Chandeliers in Russia.
Market – Russia, large cities (by partner representative offices).
Type of product – lighting equipment for the home, chandeliers from a specific list of well-known brands (i.e. the product is well-known and does not require additional promotion).
Market positioning: target audience with average+, above average income.
This case is 90% applicable to stores similar to the one described.
And how to prepare a website, watch this video:
Shopping Campaigns in Google Ads – How to Prepare Your Site
Торговые кампании в Google Ads - Как подготовить сайт
Nikolay
WOW, TRAFFIC! What, you need it too? Well, look what SEOquick offers here
There is no time to explain - now we will quickly set up context for you on Google AdWords and the client will come. And not just any client, but targeted!
We will help you choose relevant advertising for your business with a high return on investment
Clients are tired of waiting for you to make a statement!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Setting up a Shopping Campaign
Who might benefit from this?
Of course, to online stores.
They are the ones who need to lead the client to all pages of the site – even to product pages.
E-commerce Shopping campaigns are a special type of campaign that provide targeting for so-called Product queries.