YANDEX WEBMASTER:
Posted: Thu Dec 05, 2024 5:08 am
In the previous article about Google Webmaster , I explained that Webmaster is your way of making a statement to the search engine.
Yandex launched the service in 2007, officially opening it to website owners on December 21.
Today, it has acquired additional functions, provides a huge amount of information necessary for an SEO optimizer, and it is practically impossible to conduct a full-fledged site audit without it .
Analysis of errors and reports of Yandex Webmaster allows you to conduct a fairly deep audit of any website, identify the reasons for the fall of individual pages in the index and provide answers to many questions.
DISPLAYING A SITE IN YANDEX
We all know that in contextual advertising we can decide how our ad will look.
We can also edit it at any time.
In natural search ecuador phone number library results, you can also decide what will be displayed and how.
In organic search results, the display of your site is called a Snippet.
In fact, you have no direct ability to edit.
But I will tell you which elements can be changed.
Отображение сайта в Яндексе
The display of a site in search results can usually be schematically depicted as follows:
Heading – changes directly in the HTML code of your page.
This is the same Title that you can edit in the admin panel of your site.
There are certain recommendations for creating clickable and attractive Titles.
Use page keywords.
Use capital letters. It makes it easier to read. But not DROPLETS.
Try to convey in the Title what the page is about in 60-65 characters.
You can use a special utility, the HEADLINE CALCULATOR, and also get acquainted with the Everest technique , how to use Title to increase the clickability of your pages in organic search.
TITLE CALCULATOR
Description . Previously, this was the Description tag, but after recent changes in the technique of forming snippets, the description now displays the most relevant fragment of the page content to the search query.
Text can be selected from Open Graph and Schema.org micro-markup fragments .
This does not mean that the description tag does not need to be filled in.
If you do not fill it out, Yandex will lower your positions (more on this below).
If you need to make sure that not everything is included in the snippet, disable indexing of individual content fragments in the code using the noindex tag.
If you need to close a link from indexing, add the Nofollow tag to it.
For micro-markup and snippets, I recommend that you read the official guide from Yandex.
In search results, fragments of the description will be highlighted in bold by keywords for easy selection of the desired page.
Как подсвечиваются фрагменты описания в поисковой выдаче
Quick links. Usually displayed for sites with a high level of trust, as well as good traffic.
If the site is displayed in the top block of the TOP5 search results, a block of quick links may be displayed under the Title.
You can change which links to display and output in the webmaster.
But you can't add them yourself - you'll have to choose from those offered.
Yandex launched the service in 2007, officially opening it to website owners on December 21.
Today, it has acquired additional functions, provides a huge amount of information necessary for an SEO optimizer, and it is practically impossible to conduct a full-fledged site audit without it .
Analysis of errors and reports of Yandex Webmaster allows you to conduct a fairly deep audit of any website, identify the reasons for the fall of individual pages in the index and provide answers to many questions.
DISPLAYING A SITE IN YANDEX
We all know that in contextual advertising we can decide how our ad will look.
We can also edit it at any time.
In natural search ecuador phone number library results, you can also decide what will be displayed and how.
In organic search results, the display of your site is called a Snippet.
In fact, you have no direct ability to edit.
But I will tell you which elements can be changed.
Отображение сайта в Яндексе
The display of a site in search results can usually be schematically depicted as follows:
Heading – changes directly in the HTML code of your page.
This is the same Title that you can edit in the admin panel of your site.
There are certain recommendations for creating clickable and attractive Titles.
Use page keywords.
Use capital letters. It makes it easier to read. But not DROPLETS.
Try to convey in the Title what the page is about in 60-65 characters.
You can use a special utility, the HEADLINE CALCULATOR, and also get acquainted with the Everest technique , how to use Title to increase the clickability of your pages in organic search.
TITLE CALCULATOR
Description . Previously, this was the Description tag, but after recent changes in the technique of forming snippets, the description now displays the most relevant fragment of the page content to the search query.
Text can be selected from Open Graph and Schema.org micro-markup fragments .
This does not mean that the description tag does not need to be filled in.
If you do not fill it out, Yandex will lower your positions (more on this below).
If you need to make sure that not everything is included in the snippet, disable indexing of individual content fragments in the code using the noindex tag.
If you need to close a link from indexing, add the Nofollow tag to it.
For micro-markup and snippets, I recommend that you read the official guide from Yandex.
In search results, fragments of the description will be highlighted in bold by keywords for easy selection of the desired page.
Как подсвечиваются фрагменты описания в поисковой выдаче
Quick links. Usually displayed for sites with a high level of trust, as well as good traffic.
If the site is displayed in the top block of the TOP5 search results, a block of quick links may be displayed under the Title.
You can change which links to display and output in the webmaster.
But you can't add them yourself - you'll have to choose from those offered.