Will Description suffer the fate of the dinosaurs:
Posted: Thu Dec 05, 2024 5:09 am
Judging by the eloquent title, today we will talk about the relevance of meta descriptions.
Once again, the web marketing and SEO industry is filled with expert opinions that these tags have become obsolete and it is time to stop including them in the list of the most important promotion factors.
Other experts continue to argue that descriptions are still needed, and that success in promotion cannot be achieved without them.
Let's try to figure out who is right and dispel all doubts.
Description
Nikolay
Hey! Yes, you. Looking for traffic to your site? SEOquick will attract you 100% organic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines
We will do comprehensive SEO promotion: content, reputation, internal optimization, link building
Our SEO is white, our goals are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
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What does Google think about this?
From this section you will learn estonia phone number library about the attitude and requirements of the Google search engine to meta descriptions.
I offer a thorough analysis of the most recent data.
It will help you understand what Google actually wants to see in Description and how to properly optimize your pages.
If you don't already know, the description meta tag is an HTML attribute used to announce the content on a page.
Essentially, it is a short summary that is useful to the search engine and the user: it is displayed in the natural search results.
Until December 2017, Google recommended that descriptions be no longer than 160 characters.
Anything larger was automatically truncated when generating snippets for natural search results.
If there was no meta description, Google generated it automatically using its own algorithms.
Recently, a scenario has become widespread where Google ignores the filled description when generating search results and generates it itself – in cases where it considers the meta description to be of insufficient quality.
Experts have concluded that the reason for this behavior is fear.
Search engine algorithms prevent manipulation where the meta description and page content do not match each other.
Therefore, to protect users from disappointment, the search engine itself displays the meaning of the page (not always successfully, but more on that later).
Recently, Google representatives announced the expansion of meta descriptions in search results to 320 characters.
This allows you to give users more information about the content of each page that is indexed and displayed.
Что дает description
The conclusion that follows from this is…
If Google is paying so much attention to the humble meta description tag, then it's too early to write it off.
And even the fact that the system arbitrarily intervenes and reshapes the meta description at its own discretion speaks to the importance of this element.
It is unlikely that it will disappear anytime soon.
At the same time, description should not be considered the main ranking factor – Google refuted this statement back in 2009.
The purpose of meta description is to improve the performance of a web page.
This function still remains important, and description should be considered only from this perspective.
Once again, the web marketing and SEO industry is filled with expert opinions that these tags have become obsolete and it is time to stop including them in the list of the most important promotion factors.
Other experts continue to argue that descriptions are still needed, and that success in promotion cannot be achieved without them.
Let's try to figure out who is right and dispel all doubts.
Description
Nikolay
Hey! Yes, you. Looking for traffic to your site? SEOquick will attract you 100% organic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines
We will do comprehensive SEO promotion: content, reputation, internal optimization, link building
Our SEO is white, our goals are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
What does Google think about this?
From this section you will learn estonia phone number library about the attitude and requirements of the Google search engine to meta descriptions.
I offer a thorough analysis of the most recent data.
It will help you understand what Google actually wants to see in Description and how to properly optimize your pages.
If you don't already know, the description meta tag is an HTML attribute used to announce the content on a page.
Essentially, it is a short summary that is useful to the search engine and the user: it is displayed in the natural search results.
Until December 2017, Google recommended that descriptions be no longer than 160 characters.
Anything larger was automatically truncated when generating snippets for natural search results.
If there was no meta description, Google generated it automatically using its own algorithms.
Recently, a scenario has become widespread where Google ignores the filled description when generating search results and generates it itself – in cases where it considers the meta description to be of insufficient quality.
Experts have concluded that the reason for this behavior is fear.
Search engine algorithms prevent manipulation where the meta description and page content do not match each other.
Therefore, to protect users from disappointment, the search engine itself displays the meaning of the page (not always successfully, but more on that later).
Recently, Google representatives announced the expansion of meta descriptions in search results to 320 characters.
This allows you to give users more information about the content of each page that is indexed and displayed.
Что дает description
The conclusion that follows from this is…
If Google is paying so much attention to the humble meta description tag, then it's too early to write it off.
And even the fact that the system arbitrarily intervenes and reshapes the meta description at its own discretion speaks to the importance of this element.
It is unlikely that it will disappear anytime soon.
At the same time, description should not be considered the main ranking factor – Google refuted this statement back in 2009.
The purpose of meta description is to improve the performance of a web page.
This function still remains important, and description should be considered only from this perspective.