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Email Marketing:

Posted: Thu Dec 05, 2024 5:11 am
by sheikh1234
The era of instant messengers has arrived.

WhatsApp, Viber, Telegram, messengers in social networks…

They seem to have completely replaced e-mail.

Why do we need to communicate with clients via email in the 21st century?

The thing is, at the end of 2019, there were 3.9 billion email addresses in use worldwide .

And according to experts, by 2023 this figure will grow to 4.3 billion.

Can you imagine what kind of audience this is?

Is the emergence of instant messengers a reason to abandon it?

Moreover, email marketing is not losing ground.

At the beginning of 2020, the average return on investment in email marketing was 4,200% —that means every dollar invested generated $42 in profit!

Количество зарегистрированных email адресов
So, don't write off email marketing - but use it in a realistic way.

Let's talk about how to do this.

But first, let’s talk georgia phone number library about the objectives of this type of marketing.

Nikolay
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We will carry out work on internal optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.

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Tasks that email marketing solves
6 tasks of modern email marketing.

From strengthening the image to reviving clients and increasing sales volumes.

Newsletters can do, if not everything, then a lot!

Among the tasks that email marketing solves are:

Image

Formation of the company's image.
It is unknown how many people whose email addresses are in your database are following you in messengers or social networks.

But nothing prevents you from interacting with them via good old email, telling them about your company, your products, your services; creating an image of an expert in your field.

Building trusting relationships with clients.
The more communication channels available to customers, the higher the likelihood that they will stay with you.

Simply because they can communicate where it is convenient for them – and many people still find it most convenient to deal with email.

Help in learning the product.
This is especially important in the B2B sector, where complex products are often sold.

The mailing removes the recipient's questions, explains technical issues and warms him up, preparing him for the purchase.