Copywriting rules or how not to do it:
Posted: Thu Dec 05, 2024 5:15 am
Everyone remembers the myths of Ancient Greece, right?
Almighty Zeus, wise Athena, beautiful Aphrodite, strong Hercules...
We can go on for a long time.
So, in the field of copywriting, there are also interesting legends that gradually and firmly take root in our minds.
Let us examine them and dispel them, so that things do not reach the point of deification.
So, here are 12 myths about copywriting that are still alive and kicking.
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Volume doesn't matter
You shouldn't determine the volume at your own discretion.
Focus on your competitors.
We enter any query into the search engine, randomly open 5 sites and observe the picture.
This is especially typical for regional resources: the volume of text is different everywhere.
Probably, the authors’ train of thought is something like this: you don’t have to write anything at all – there’s no inspiration.
Or, on the contrary, write a whole story, as far as your imagination allows.
This is a fundamentally wrong approach.
Nikolay
What does your competitor have that you don’t have yet? That’s right – traffic. SEOquick to the rescue!
We will attract a lot of traffic to your site through SEO.
We will do this exclusively using white hat methods, without filters and sanctions from Google.
We will conduct deep optimization: strengthen the content, increase links and reputation. And everything will work out!
Book a call
We will call you back
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Your website*
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Advice to a copywriter on how to do it right
If you want to be on top, follow the best.
On competitors from the top search results for your region.
We open them all and calculate the average text volume.
If everyone has 2500 characters, then we need the same. 5000 characters – and we shouldn’t be behind.
Just be sure to skim through the contents.
We evaluate everything objectively: there is no need to look up to sites without text or sites with 15,000 character canvases.
If you don’t have any information, or, on the contrary, have too much of it, no one will want to contact you.
Either there is nothing to learn, or you will have to read too much.
And if your colleagues have only “water” in their texts, we must write a shorter, more capacious and useful text to stand out from their background.
Советы копирайтеру
It is necessary to write "solidly"
It seems that it is necessary to use professional terminology and complex constructions.
But is this true?
After all, our audience is not just teenagers, but serious businessmen!
Strict language, an abundance of officialese and the word “You” with a capital letter.
What's the bottom line?
Yes, usually adults, serious and solvent people buy on the Internet.
But with this approach we get stamped textual twins, be it a beauty salon or a site selling bakery equipment.
For example, the most hackneyed:
Правило копирайтинга: пример штампа № 1
Правило копирайтинга: пример штампа № 2
And there are thousands of such examples.
You can see for yourself and look at them in the search results.
Firstly, no one will read such cliched texts; these formulations are too boring.
Secondly, they are also useless for promotion: robots understand the meaning perfectly well, but it is the semantic component that is lacking here.
There is nothing but abstract phrases.
Almighty Zeus, wise Athena, beautiful Aphrodite, strong Hercules...
We can go on for a long time.
So, in the field of copywriting, there are also interesting legends that gradually and firmly take root in our minds.
Let us examine them and dispel them, so that things do not reach the point of deification.
So, here are 12 myths about copywriting that are still alive and kicking.
If you want to order comprehensive SEO promotion for your website, please fill out the form:
Name*
Email*
Website*
Volume doesn't matter
You shouldn't determine the volume at your own discretion.
Focus on your competitors.
We enter any query into the search engine, randomly open 5 sites and observe the picture.
This is especially typical for regional resources: the volume of text is different everywhere.
Probably, the authors’ train of thought is something like this: you don’t have to write anything at all – there’s no inspiration.
Or, on the contrary, write a whole story, as far as your imagination allows.
This is a fundamentally wrong approach.
Nikolay
What does your competitor have that you don’t have yet? That’s right – traffic. SEOquick to the rescue!
We will attract a lot of traffic to your site through SEO.
We will do this exclusively using white hat methods, without filters and sanctions from Google.
We will conduct deep optimization: strengthen the content, increase links and reputation. And everything will work out!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your iceland phone number library data you agree to the Privacy Policy
Advice to a copywriter on how to do it right
If you want to be on top, follow the best.
On competitors from the top search results for your region.
We open them all and calculate the average text volume.
If everyone has 2500 characters, then we need the same. 5000 characters – and we shouldn’t be behind.
Just be sure to skim through the contents.
We evaluate everything objectively: there is no need to look up to sites without text or sites with 15,000 character canvases.
If you don’t have any information, or, on the contrary, have too much of it, no one will want to contact you.
Either there is nothing to learn, or you will have to read too much.
And if your colleagues have only “water” in their texts, we must write a shorter, more capacious and useful text to stand out from their background.
Советы копирайтеру
It is necessary to write "solidly"
It seems that it is necessary to use professional terminology and complex constructions.
But is this true?
After all, our audience is not just teenagers, but serious businessmen!
Strict language, an abundance of officialese and the word “You” with a capital letter.
What's the bottom line?
Yes, usually adults, serious and solvent people buy on the Internet.
But with this approach we get stamped textual twins, be it a beauty salon or a site selling bakery equipment.
For example, the most hackneyed:
Правило копирайтинга: пример штампа № 1
Правило копирайтинга: пример штампа № 2
And there are thousands of such examples.
You can see for yourself and look at them in the search results.
Firstly, no one will read such cliched texts; these formulations are too boring.
Secondly, they are also useless for promotion: robots understand the meaning perfectly well, but it is the semantic component that is lacking here.
There is nothing but abstract phrases.