A client came with a bunch of problems.
We are great SEOs - we conducted a technical audit and bought links.
Results – traffic and sales.
Such a short description, diluted with pictures and screenshots, can be found everywhere.
I will show you a completely different situation.
Complete drop in traffic in 2 days!
The outcome could have been tragic – the closure of a successful business.
Are you curious about what I did?
It will get even more interesting further on.
A client came to me who already had good traffic and sales.
With a simple goal - to multiply!
The budget for the English-language segment was sufficient.
Budgets over $10K per month are offered by clients who already have high results.
Basically, it is these clients who understand that the competition in the English-language segment is huge, and there is nothing to do here with a minimal budget.
Projected SEO Spending Among U.S. Businesses 2008-2020 in Billions of Dollars
Achieving the current results has cost them dearly, but the profits they receive are many times higher than the costs.
For this client, I indonesia phone number library chose the 4-10 and 11-30 promotion scheme.
4-10 – this is a strengthening of positions in the TOP-10 from 4th to 10th position.
Accordingly, 11-30 is the promotion of positions that come after the TOP-10.
In addition to link building itself , internal SEO was checked.
The technical optimization of the site was excellent, the only concern was the low information content.
There was practically no text on the website pages.
And the few that were present were written by a copywriter with a poor knowledge of English and even the subject of the site.
All of this was uploaded at the bottom of the page clearly for a robot, not for a human.
The main pages that generated traffic had no text at all.
Perhaps with a few small explanations near the buttons and modules.
The client refused to redesign the design and fill the content with texts, because the site is already ranking well and selling well.
I was asked to focus on link building .
Which is what I did.
Recommended reading:
Entering the English-speaking market via QUORA: 5 technologies, 28 nuances of working with the service
Promotion of an English-language website in Google (Case)
The site's subject matter is "ambiguous" and is not allowed for paid advertising, so SEO is vital for this project.
True, not everything is sweet in SEO either.
Firstly, the competition in this area is astronomical, and even a small amount of traffic gives super profits.
Secondly, it is difficult to create many links to such projects using white hat methods, because many sites refuse to link to such sites.
And black methods no longer produce results, except for sanctions and filters from search engines.
At the same time, we are in the same situation as my client’s competitors, so there is nothing to complain about.
The strategy for promoting such projects is simple: don’t create quantity, but create quality.
It is better to create a few links, but high-quality ones – with high site metrics.
Guest posting for such projects works, but only with a high percentage of failures and an increase in the cost of the created content.
