Email marketing: marketing that can be SPAM

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Mailing, email marketing, newsletter… There are many names that encompass the same term. Mailing campaigns are not a new element in online marketing strategies, but today you will discover everything they encompass and the importance they have in company campaigns.

What is email marketing?
Email marketing is a communication tool for maintaining direct contact afghanistan phone number list users by sending emails. It is a marketing strategy , known as mailing or mailing strategy, which is well established and used by the vast majority of companies that carry out digital marketing actions.

Proximity to the target audience is essential. If we have our client's email address, it is because they were once interested in our products or services. This makes email marketing a powerful online marketing tool .

Why is it important?
The Internet is an essential platform for any company, that is a fact. The purpose of all, or almost all, companies is to sell their products or services and make themselves known. Thanks to the Internet, we can find different stores and buy their products, but if the objective is to make the company last or be successful, it is essential to implement some marketing strategies.

Email marketing is a highly recommended marketing strategy, as it is much more than just sending mass emails. It is a way of dealing with customers, of establishing closeness , of finding new customers, of building loyalty … Using this strategy for this is the right thing to do. But be careful, do not only send emails with the aim of selling, as it will probably create a certain rejection in the recipients and the objective is not for them to see us as “the company that only wants to sell”, but as “the company that provides us with quality information”. This tool is one of the most used in different sectors, from information in service companies, to within real estate marketing strategies.