But you and I, who are probably reading this post on your cell phone, are not the only ones in this story. According to the TIC Domicílios 2016 survey, released in 2017, 46 million Brazilians use only their cell phones to access the internet, a number that corresponds to 43% of connected users. It is worth remembering that in 2014 it was only 20%.
The reasons for such success include the ease of purchasing and using the device, as well as the innovations that emerge all the time, attracting not only technology enthusiasts. The benefits are many and if you have already noticed them, your customers and prospects certainly have too.
Therefore, it is practically impossible to think of effective mom database digital marketing strategies without taking into account campaigns or actions specifically aimed at mobile.
Want to know more about this topic? Continue reading the post and check out some tips on how to explore the use of smartphones to get better results.
1. Offer content and promotions exclusively on mobile devices
If your company has a Facebook page, you can check various data provided by the social network itself, such as the number of people who viewed your business's fan page or engaged with publications via mobile devices and computers.
The chances of results being significantly higher for mobile devices are high. If this is your case, you can start targeting engagement campaigns, video views, traffic or lead generation, for example, only to these devices, after all, that's where most of your audience is.
2. Find people close to your business
Have you ever imagined “reaching” people with an ad at the exact moment they are close to your business and browsing the internet on a smartphone? This is possible with the option of targeting campaigns by location on Facebook and Instagram.
With this type of ad, you can highlight your company's promotions, invite users to visit your establishment, or even engage them through a story that highlights the local factor. You can also insert call-to-action buttons, such as: call now, send a message, or directions, making it easier for users to connect with your company.
3. Create and encourage the use of your company's app
If people are increasingly connected with their smartphones , why not offer an app from your company to make this relationship even easier?
Of course, simply creating an app is not enough. You need to think of dynamic and attractive ways to encourage its use. Ideas to consider include exclusive promotions for app users, ranging from discounts on the purchase of a product to rewarding referrals for those who recommend a new customer who closes a deal.
4. Provide a differentiated experience for smartphone users
By now, you've probably noticed the importance of smartphones these days. But are you really taking this into account when thinking about your strategies? Is your company's website , for example, prepared to receive these users through a mobile version?
No one likes to browse a page where the information is practically minuscule and confusing. You need to think about a different layout, taking into account the experience that your brand wants to provide to this audience. Clear information, easy to find and in the right size for these devices is already a good start.
Need help putting all this into practice? Count on 2op!
With a team of experts, 2op can help your company develop effective mobile marketing strategies to get ahead of your competitors and achieve success.
We plan, create and execute actions according to your needs and, mainly, those of your prospects and customers.
Want to know more? Send us a message and find out how we can help you.
