Advocate Marketing: How Word of Mouth Grows Your Business
Posted: Thu Dec 05, 2024 7:18 am
Considered a trend for the future and one of the new ways of advertising, Advocate Marketing arrives timidly, even discredited by some, but with a deeper look at the means of disseminating the message and the interaction between consumer and public than traditional marketing.
Do you know what Advocate Marketing is?
This marketing is based on the process of harnessing and capturing the voices and experiences of a company's customers , enthusiasts and partners to empower its marketing and engagement strategies.
It aims at interaction and communication with the public, through agents external to the institution who, through “word of mouth”, will make the company’s name known.
Brand advocates
Advocate Marketing is about people job seekers database and their relationships with each other. Advocates of a brand are those who love it and want to be a part of it in any way they can. Their reasons range from love for the cause to identity issues.
They invest their time and reputation to support and promote the brand in various ways, especially on social media. They recommend it to friends and strangers and work as true advocates for the brand. There are three most common types of advocates:
Enthusiast: he does not consume anything that the brand produces in terms of product/service, but is passionate and identifies with the essence of the brand, its work and its values;
Consumer: uses the products/services provided, may even use a similar one on certain occasions, but it is with that brand that their heart really lies;
Employer: they are the brand owners/partners themselves, those who wear the shirt and go to war for their beloved.
But what is it that connects dedication between some people and an engagement strategy? It’s simple: people no longer believe in traditional advertising, they no longer trust emails, social media posts, or brand actions. They believe in something else: other people.
Where are they?
Are these advocates somewhere on the internet, hidden away, in special and select groups on social networks? The answer is: no! They are everywhere, whether on Twitter, Facebook, personal blogs, as well as websites that recommend and complain about products and services.
It's the person who tweets that they really liked a new product launch; the one who posts a review on their blog about what they bought; or the one who secretly did an unboxing on YouTube. They are all brand advocates, who can and should be polished to be so.
Capture and polishing
Good content , positioning and communication with the public will naturally attract people who are passionate about a brand. It is necessary to seduce and win over the customer as if you were in a relationship, which is nothing more than the relationship with the brand.
When this customer becomes passionate, he or she – now an advocate – will advertise the brand. Communication with this person is essential, but how can you do it? In simple ways, by responding to a tweet or feedback on a website or blog.
Maintaining a relationship with this customer will determine the brand's popularity. Paying attention to them on social media, sending them freebies, and even bringing them closer to you and getting to know a company or campaign will turn this customer into a top-notch advocate.
Paying attention to “negative” reviews is also important. They often come from consumers – who are advocates – of the brand and are dissatisfied with something. It serves as an opportunity to change things that are not good about the products or services and to show that you are paying attention and are interested in what advocates and the public have to say; showing that the brand does care about the consumer.
Advocate Marketing is not a future trend; it is now! It is the difference between a brand that is responsive to the market, that turns the interaction with the customer into a relationship, or a brand that is mechanical and focuses only on providing a product and collecting value, inexpressive in contact.
The world is made of relationships, whether brand-to-person or person-to-person. It is the touches, in this time of distance, that make the difference.
Do you know what Advocate Marketing is?
This marketing is based on the process of harnessing and capturing the voices and experiences of a company's customers , enthusiasts and partners to empower its marketing and engagement strategies.
It aims at interaction and communication with the public, through agents external to the institution who, through “word of mouth”, will make the company’s name known.
Brand advocates
Advocate Marketing is about people job seekers database and their relationships with each other. Advocates of a brand are those who love it and want to be a part of it in any way they can. Their reasons range from love for the cause to identity issues.
They invest their time and reputation to support and promote the brand in various ways, especially on social media. They recommend it to friends and strangers and work as true advocates for the brand. There are three most common types of advocates:
Enthusiast: he does not consume anything that the brand produces in terms of product/service, but is passionate and identifies with the essence of the brand, its work and its values;
Consumer: uses the products/services provided, may even use a similar one on certain occasions, but it is with that brand that their heart really lies;
Employer: they are the brand owners/partners themselves, those who wear the shirt and go to war for their beloved.
But what is it that connects dedication between some people and an engagement strategy? It’s simple: people no longer believe in traditional advertising, they no longer trust emails, social media posts, or brand actions. They believe in something else: other people.
Where are they?
Are these advocates somewhere on the internet, hidden away, in special and select groups on social networks? The answer is: no! They are everywhere, whether on Twitter, Facebook, personal blogs, as well as websites that recommend and complain about products and services.
It's the person who tweets that they really liked a new product launch; the one who posts a review on their blog about what they bought; or the one who secretly did an unboxing on YouTube. They are all brand advocates, who can and should be polished to be so.
Capture and polishing
Good content , positioning and communication with the public will naturally attract people who are passionate about a brand. It is necessary to seduce and win over the customer as if you were in a relationship, which is nothing more than the relationship with the brand.
When this customer becomes passionate, he or she – now an advocate – will advertise the brand. Communication with this person is essential, but how can you do it? In simple ways, by responding to a tweet or feedback on a website or blog.
Maintaining a relationship with this customer will determine the brand's popularity. Paying attention to them on social media, sending them freebies, and even bringing them closer to you and getting to know a company or campaign will turn this customer into a top-notch advocate.
Paying attention to “negative” reviews is also important. They often come from consumers – who are advocates – of the brand and are dissatisfied with something. It serves as an opportunity to change things that are not good about the products or services and to show that you are paying attention and are interested in what advocates and the public have to say; showing that the brand does care about the consumer.
Advocate Marketing is not a future trend; it is now! It is the difference between a brand that is responsive to the market, that turns the interaction with the customer into a relationship, or a brand that is mechanical and focuses only on providing a product and collecting value, inexpressive in contact.
The world is made of relationships, whether brand-to-person or person-to-person. It is the touches, in this time of distance, that make the difference.