Indirect competition: concerns companies that offer a substitute product or service on the same market and which could put us at a disadvantage.
After analyzing your environment and defining your main competitors, all that remains is to put in place the strategies necessary to stand out.
Multiply formats
Among the most common communication strategies, buy austria telemarketing data the multiplication of formats and distribution channels allows you to reach a wider audience. Using several formats is also an opportunity to generate original content, adapted to the specificities of the audiences present on the different media. Nowadays, infographics and videos are gaining momentum, particularly on social networks, and deserve to be exploited. When they go viral, they generate traffic and encourage consumption.
Cultivate your community
Sharing quality content across platforms often helps build a community. Maintaining this sense of community provides a business with the following opportunities:
Delivering your marketing campaigns to an already engaged audience
Interacting with your customers
Take into consideration the opinions of your customers
Cultivating your community is also a way of being attentive to the interests and concerns of users and therefore of adapting as best as possible to their requests.
