The crisis has arrived! Should I cut investments in Digital Marketing or not?
Posted: Thu Dec 05, 2024 8:40 am
The crisis hit, the budget got tight: “so-and-so” cuts investments in Digital Marketing and reduces the agency’s hours. It’s a sad story, but it’s the thinking of many CEOs and the reality of many companies faced with an increasingly complicated economic scenario.
The opinion is that the money invested in these strategies and tools is wasted, as if it were being thrown away and did not bring any type of effective return to the company. Therefore, at the “first opportunity”, the funds will be cut, as if it were the solution to the problems.
But this perception is completely wrong (I'm sorry to say). Where many see problems, difficulties, expenses and costs, others see solutions, results, investments and returns. Who is right and comes out on top in this story? You certainly know the answer.
The problem is that many people are unable to “see” this reality. This happens when strategies are not planned, practices are not monitored and results are not presented. In this way, the problem is not in the technique, but in its execution.
Digital Marketing gambling data singapore is indeed an important tool for generating business opportunities and an excellent source of revenue. Therefore, in response to the title of this post, in the face of a crisis, do not cut investments in this sector. Focus on attracting more customers to increase profits.
So how much should I invest in Digital Marketing?
To determine the amount to be invested in Digital Marketing, the first step is to analyze your company's sales history and growth. Estimate the profit margin that your company has per sale and evaluate how much of this margin your company is willing to invest in Digital Marketing.
Next, set sales targets that you would like your company to achieve. Then, simply relate these numbers to provide a basis for how much you want to invest in Digital Marketing to define your budget.
Of course, the definition of value also depends on the moment the company is experiencing, the growth of the economy and the feeling of the management team, but the tips given here already help to guide the decision.
Which Digital Marketing strategies should you invest in?
Digital Marketing offers a very extensive list of services and solutions that can help your company increase revenue. These include blog content production , SEO optimization , Google Adwords, Facebook Ads, among others.
However, you need to know what is a priority. Strategies and, consequently, results go hand in hand, but if the budget is not very large, choose to start with some essential services, such as the development, maintenance and updating of a good website, for example.
Later, when results start to appear and sales improve, it will be easier to increase the budget for Digital Marketing strategies. It all depends on talking to your marketing team or the agency hired to perform the service. Therefore, knowledge and common sense are essential at this time.
Finally, remember: Digital Marketing is on the rise, but that is not the reason that should lead your company to hire this type of service. What speaks louder is the effectiveness and the guarantee of good results for your business!
Still not convinced of the effectiveness of Digital Marketing in the success of your company? Then check out 5 reasons why your company should invest in a blog and boost sales.
The opinion is that the money invested in these strategies and tools is wasted, as if it were being thrown away and did not bring any type of effective return to the company. Therefore, at the “first opportunity”, the funds will be cut, as if it were the solution to the problems.
But this perception is completely wrong (I'm sorry to say). Where many see problems, difficulties, expenses and costs, others see solutions, results, investments and returns. Who is right and comes out on top in this story? You certainly know the answer.
The problem is that many people are unable to “see” this reality. This happens when strategies are not planned, practices are not monitored and results are not presented. In this way, the problem is not in the technique, but in its execution.
Digital Marketing gambling data singapore is indeed an important tool for generating business opportunities and an excellent source of revenue. Therefore, in response to the title of this post, in the face of a crisis, do not cut investments in this sector. Focus on attracting more customers to increase profits.
So how much should I invest in Digital Marketing?
To determine the amount to be invested in Digital Marketing, the first step is to analyze your company's sales history and growth. Estimate the profit margin that your company has per sale and evaluate how much of this margin your company is willing to invest in Digital Marketing.
Next, set sales targets that you would like your company to achieve. Then, simply relate these numbers to provide a basis for how much you want to invest in Digital Marketing to define your budget.
Of course, the definition of value also depends on the moment the company is experiencing, the growth of the economy and the feeling of the management team, but the tips given here already help to guide the decision.
Which Digital Marketing strategies should you invest in?
Digital Marketing offers a very extensive list of services and solutions that can help your company increase revenue. These include blog content production , SEO optimization , Google Adwords, Facebook Ads, among others.
However, you need to know what is a priority. Strategies and, consequently, results go hand in hand, but if the budget is not very large, choose to start with some essential services, such as the development, maintenance and updating of a good website, for example.
Later, when results start to appear and sales improve, it will be easier to increase the budget for Digital Marketing strategies. It all depends on talking to your marketing team or the agency hired to perform the service. Therefore, knowledge and common sense are essential at this time.
Finally, remember: Digital Marketing is on the rise, but that is not the reason that should lead your company to hire this type of service. What speaks louder is the effectiveness and the guarantee of good results for your business!
Still not convinced of the effectiveness of Digital Marketing in the success of your company? Then check out 5 reasons why your company should invest in a blog and boost sales.