Replenishment emails should be timely. Make sure your
Posted: Thu Dec 05, 2024 9:00 am
Prominent examples of post-purchase emails often include buy recommendations, personalized discounts, and special bundle deals tailored to the needs of each customer.
Fullscript for example reminds its customers to iceland mobile phone numbers database restock their prescriptions just when they’re about to run out.
Other non-essential items are recommended too, even if it's no longer part of a customer’s prescription.
Source
refill reminders aren’t too early or late enough to cause panic.
Similar automated email examples such as subscription renewal reminders when a free trial is about to end, or important usage guidelines like an expiration date, will be equally well-received.
11. Product Recommendation Emails
To send hyper-targeted product recommendation emails, you’ve got to know your subscribers’ interests. Take advantage of website visitor tracking to create automated emails based on well-informed customer profiles.
For example, when a subscriber regularly visits a page for a specific product category, you follow up with a targeted email promoting what you know they already like.
Here are some tips to convert customers with a product follow-up email:
Personalize product recommendations based on page visits and shopping history
Include a promo code to encourage repeat visits
Share helpful information addressing common questions about your product or service
Add a survey to learn more about your customer’s interests and buying habits.
Netflix’s viewing recommendations are an example of product follow-ups done right.
In its emails, Netflix makes personalized content recommendations based on watch history and overall popularity among segmented audience groups.
The banner images and thumbnails used in each email go through vigorous A/B testing to maximize click-through rates. And its subscribers see two CTAs, compelling them to start watching or add new content to their watchlist.
Fullscript for example reminds its customers to iceland mobile phone numbers database restock their prescriptions just when they’re about to run out.
Other non-essential items are recommended too, even if it's no longer part of a customer’s prescription.
Source
refill reminders aren’t too early or late enough to cause panic.
Similar automated email examples such as subscription renewal reminders when a free trial is about to end, or important usage guidelines like an expiration date, will be equally well-received.
11. Product Recommendation Emails
To send hyper-targeted product recommendation emails, you’ve got to know your subscribers’ interests. Take advantage of website visitor tracking to create automated emails based on well-informed customer profiles.
For example, when a subscriber regularly visits a page for a specific product category, you follow up with a targeted email promoting what you know they already like.
Here are some tips to convert customers with a product follow-up email:
Personalize product recommendations based on page visits and shopping history
Include a promo code to encourage repeat visits
Share helpful information addressing common questions about your product or service
Add a survey to learn more about your customer’s interests and buying habits.
Netflix’s viewing recommendations are an example of product follow-ups done right.
In its emails, Netflix makes personalized content recommendations based on watch history and overall popularity among segmented audience groups.
The banner images and thumbnails used in each email go through vigorous A/B testing to maximize click-through rates. And its subscribers see two CTAs, compelling them to start watching or add new content to their watchlist.