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It is a medium that is available 24 hours a day on smartphones and also delivers notification messages, making it more immediate than email newsletters. Therefore, when planning segmented messaging on LINE, the key point is how to incorporate immediate measures. Immediate measures involve delivering messages at the optimal timing based on the user's behavior and situation. In the next chapter, we will introduce an example of a specific case of segmented messaging. Examples of LINE segment delivery Below are three examples of LINE segment delivery strategies.


Birthday LINE Delivery LINE messages for lapsed austria telegram database users Send coupons tailored to user attributes We will briefly explain each LINE segment delivery. Birthday LINE Delivery Using the date of birth data, we will send a congratulatory message and coupons and other benefits via LINE on the user's birthday. The above method is also often used for email distribution, but compared to email distribution, LINE distribution has a high immediacy of measures because messages are opened immediately. Also, compared to other media, LINE is a medium that excels at creating a sense of closeness, so it is a good fit for birthday celebration information.


LINE messages for lapsed users We will follow up with users who visited the website but did not convert through LINE. Since these are users who have already visited the website and are highly considering purchasing, we can approach them through LINE, which has a high chance of delivering messages. Send coupons tailored to user attributes By delivering different coupons based on user attributes, you can encourage users to make purchases. For example, there are male and female users who purchase clothes.