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The importance of countermeasures against per-message charges on LINE Issues with LINE segment delivery The importance of countermeasures against per-message charges on LINE The need for LINE marketing is growing year by year, as more than 83 million people in Japan use LINE every month (as of the end of December 2019). LINE is the most influential social networking site in Japan. However, as we explained at the beginning, with the transition to LINE Official Accounts, the charges have changed from the number of friends to the number of messages.


With per-message billing, a delivery cost is incurred azerbaijan telegram database per message, so for example, if you send LINE messages to 100,000 members five times a month (delivering 500,000 messages), the monthly delivery cost will be ¥1,135,000, which is a huge burden. Because per-message billing has increased the amount of charges, companies are now working to shift from the traditional simultaneous delivery to segmented delivery as a countermeasure. For more information, you can download the guidebook here Issues with LINE segment delivery LINE segment delivery is a delivery method that increases the response rate by narrowing down and approaching users based on membership data and purchasing data.


By increasing the response rate per message, it is possible to increase effectiveness while reducing the number of messages. Segmented delivery is a very effective measure to deliver messages that are tailored to users, but compared to simultaneous delivery, the number of delivery patterns increases, which increases the amount of work required for delivery and the operational burden. Also, if delivery takes time due to narrowing down the segment, messages cannot be delivered to users in a timely manner.