The answer lies in the voices and actions collected from fans

[mehjabins870]

First, we introduced a CRM system to enable the accumulation of purchase and visit history. We also conducted a survey of members and linked the results to existing customer information for management.

[Analyze data and know your customers]
After that, we analyzed the accumulated purchase and attendance history and survey response data to get to know our fan club members better. Based on that, we also held a report meeting within the company.

[Segment existing customers and take the optimal approach]
Based on the results of the analysis, the company bahrain telegram database segmented its customers and revamped its fan club membership system, which initially only offered one course at 3,000 yen, to offer five different courses, including Platinum and Gold.

In addition, in order to increase the number of fan club members, we are implementing invitation measures to attract new customers, centering on existing customers. As a result, the number of fan club members has been increasing every year, achieving a 1.5-fold increase in three years.

Please refer to the following link for details of the case.

The answer lies in the voices and actions of fans collected: Nagoya Grampus' three-year history of marketing

[Case Study]
: the history of Nagoya Grampus-style marketing over three years. This article introduces the history and results of CRM activities undertaken based on the voices and actions of fans, with the belief that "in order to become Grampus that is loved by even more fans, we must change ourselves."