Personalization of app and web banner display content

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Therefore, we add the perspective of "not providing information that the other party does not need." "Not providing unnecessary information" leads to providing "information that the other party needs." Let's take an example of something that could actually happen in a company.
For example, suppose that the product A you want to promote (an external camera with a telephoto function) was developed to be purchased in combination with product B (a smartphone). Product A targets owners of product B and those considering purchasing it. It is tempting to appeal to all people who like cameras and want them, but this information will be unnecessary for people who do not own product B. It would be better to recommend other camera products to people who do not own product B. As a result, you will be able to provide personalized information, such as directly providing the information you want to appeal to those who are eligible and other information to those who are not.

A concrete example of the idea of ​​not providing information that the other party does not need

Case studies using web content and data
As mentioned at the beginning, we will introduce two belarus telegram database examples of cases where the use of web content and data actually led to results. We will also explain
how the point mentioned above of "not providing information that the other party does not need" was incorporated, so please use this as reference when considering your company's marketing strategies.


The Fukuoka SoftBank Hawks display banners on their personal pages on their PC and smartphone member sites and at the top of their apps with content tailored to the attributes, interests, and behavior of each user (fan). This initiative has helped the team grow into a channel that generates sales of tens of millions per year.