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What is the difference between a sales metric and a KPI?
Sales KPIs, or Key Performance Indicators , are key performance indicators that measure the success of a sales or marketing strategy . They are specific marketing metrics used to evaluate and closely monitor the performance of a sales team, a campaign, or a company in general , in terms of its sales objectives.
So, the main difference between these KPIs and metrics is that the gambling data singapore phone number latter are any type of measurement used to analyze specific aspects of the performance of a strategy or campaign. For example, the total number of calls made or visits to a website.
However, sales KPIs are key metrics that are related to the company's strategic objectives . They can refer to sales volume, conversion rate or average transaction value. They should not be confused with OKRs either .
They measure success and guide data-driven business decisions, and sales and marketing teams use them to track goals and identify areas for improvement. But in addition to measuring past performance, they also serve to see future trends and forecast outcomes.
Sales KPIs
What sales KPIs are applicable to digital marketing?
In digital marketing, there are different sales KPIs that are often used to evaluate the performance and impact of campaigns. They are part of the marketing dashboard , and they are:
Conversion rate
It measures the percentage of visitors or prospects who take a desired action . For example, registering on a website, downloading content, or making a purchase. It is one of the most important digital KPIs , as it evaluates the effectiveness of campaigns in converting site traffic into sales.
Average transaction value
Known as AOV, or Average Order Value , it is an indicator that shows the average value of each sale made . It gives an idea of the impact that digital marketing efforts have on the size of transactions. It is used to find out how the value of each customer can be increased. That is, how their spending can be increased.
Cost per acquisition
CPA (Cost per Acquisition) calculates how much it costs to acquire a customer through digital marketing campaigns . It is essential to analyze the efficiency of advertising strategies and compare it with the customer lifetime value (LTV).
Customer retention rate
It is another of the most important sales KPIs, because it measures the company's ability to retain existing customers . In digital marketing, retention is key, since retaining a customer is much more profitable than acquiring a new one.
Click-through rate
Click-through rate, or CTR , is the proportion of users who click on an ad or link out of the total number of people who saw it. It is used to measure the effectiveness of digital ads and the appeal of calls to action.
Customer lifetime value
Customer lifetime value (LTV) refers to how much each customer will generate on average during their relationship with the brand . It evaluates the profitability of campaigns and helps determine how much to invest in marketing to retain customers in the long term.
Number of qualified leads
Qualified leads are those prospects that have a high probability of becoming customers . This KPI helps measure the effectiveness of campaigns in generating qualified sales opportunities.
Shopping cart abandonment rate
Measures the percentage of users who add products to their cart but do not complete the purchase . It helps to identify areas for improvement throughout the entire online sales process and to optimize the shopping experience.
Return on investment
ROI calculates the return generated by each euro invested in a digital marketing campaign . It is one of the most important sales KPIs, because it evaluates the profitability of marketing actions and allows strategies to be adjusted accordingly.
