Setting up conversions at the campaign level. In the image namibia Phone Number Library below, you'll see that the Submit Lead Form category only applies to non-campaign campaigns. What happens if this is the default goal in ad conversion tracking? This is the caveat mentioned above regarding campaign-level conversion optimization. You can go to the Settings tab and then. Open the Conversion Goals section. In the first drop-down, you can select either “Account Default” or “Campaign Specific.”

From here, you can customize the conversion categories used for each campaign. Once the conversion goal for a specific campaign in Conversion Tracking is changed to “Campaign Specific,” you can click the “Edit Conversion Goal” link. Change conversion goal tracking in conversions. From here, you can select a campaign conversion goal in Google Ads Conversion Tracking by simply checking the box next to the conversion category you want to use for that campaign.