Tim Brown Design Thinking in Business
Why you should read: Increase productivity and generate new ideas.
IDEO is one of the most successful design companies in the world, with 5,000 new products and design solutions that multiply the value of services for clients.
Tim Brown's book is a must-read for anyone who wants to learn to think faster and more effectively. This work has become a reference for many successful industrial designers around the world, who prove their professionalism every day.
Mixed teams are the main rule of this book. The author's company employs designers, engineers, behaviorists, brand managers, researchers, etc. In his opinion, modern knowledge is increasingly fragmented, so it is important to accumulate the experience of people from different fields.
Victor Papanek Design for the Real World
Why it is worth reading: Work ethic and overcoming psychological barriers.
Design for the Real World has been translated into 23 languages. Papanek says that design should make life easier for the poor, not just produce beautiful things for the rich. He himself has made many products for developing countries, medical development and children's games.
Victor Papanek "Design for the Real World"
Papanek's book is a code of honor for designers and rules for the design process as a universal type of human activity, combining a wide range of knowledge. Reading it helps to understand the extent of our responsibility and impact on the world around us, and the importance of daily work to improve this impact.
The author describes the social and emotional barriers that prevent you from finding new solutions at work and gives eight ways to help you get rid of them.
John Maeda's Law of Simplicity. Design. Technology. Business. Life"
Why you should read: Resource optimization and professional growth.
Do you feel overloaded with information flow, waste your life on trivial matters, and completely lose the ability to work efficiently?
John Maeda, a designer and professor at the Massachusetts Institute of Technology (MIT), foresaw the problems of complexity and resource exhaustion in processes and business communications in the modern world 10 years ago, and therefore formulated one of the main laws "Simplicity equals common sense. ” His book, published in 2006, became a bestseller on improving mindfulness in work and personal life. Whether you are running a technology startup, developing new products or building a management career, Maeda’s 10 rules should become a daily mantra. The work itself shows by example where to start and teaches not to be afraid of new knowledge and solutions.
Maeda has only ten simple rules:
Reduce the excess.
Labor organization.
Save your time.
Learn from the best.
Distinguish the results.
Context comes first.
Emotions need to be controlled.
Trust in details.
Failure is a phase.
I am the head here.
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The Design of Common Things by Donald Norman
Why you should read it: A good-natured satire on a world with too much design.
To introduce Donald Norman, just say that he is a cognitive scientist, design and user engineering scientist, teacher, and Nicholas Tse. Donald Norman is a co-founder and consultant of the Wilson Norman Group and a former vice president of Apple. Not to mention, various publications have repeatedly called him one of the most influential people in the design world. Many people have found the evolution of industrial design in his work.
The Design of Common Things by Donald Norman
Norman is one of the thinkers of the user-centered design movement. In his book, he gives examples of developments that industrial designers frankly failed or were ridiculous, which made smart people feel stupid.
The author examines common user errors and suggests various ways for designers to prevent them. On the consumer side, these are good exercises in developing analytical skills. Although many of Norman's examples may seem outdated, such as the home phone with a round dial, all the basic principles are still valid. In addition, reading his examples in the Predicting smartphones, the Internet and even Siri in 1988 is quite interesting.
Dejan Sudjic, The Language of Things
Why you should read: To train your ability to make wise choices and consume less.
Dejan Sudjic, Director of the Design telemarketing leads, indonesia telephone number data Museum in London, has created a universal dictionary of everyday life - "The Language of Things".
Dejan Sudjic, The Language of Things
If earlier a person was defined by his origins, today these are brands and subcultural markers that are easily deciphered by others. You need to choose everything: clothes, phones, washing powder, modern art. We are all addicted to endless choices and the need to buy more and more new things. For a person who is the director of a design museum and makes fun of himself, Sudjic's position is surprising. Today, luxury style is important because for someone who has everything, the interior may be an almost empty white room.
Adrian Forti, Objects of Desire. 1750 Design and Society since 2001
Why you should read: An easy-to-understand explanation of how society influences design.
From the title alone, it’s easy to imagine a series of dry descriptions, but in fact, it’s an interesting exploration of the influence of design through the history of industrial design. Forti, an architectural historian and professor at University College London, published his book in 1986, before the advent of the internet. And it remains the best explanation of how sociocultural trends are reflected in material objects.
The author explores how design first came about, how production has changed, and how consumers have evolved. It’s useful to study this insider’s view on managing audiences and their desires, so that you can be less subservient and try to establish your own consumption patterns. In a world of 7 billion people, politics already has less influence than brands.
