Example of educational content on Semrush blog
Posted: Sat Dec 07, 2024 4:18 am
Drive traffic [TOFU]
Drive potential customers to your site through SEO, social media, or targeted ads that address the specific pain points your product/service solves.
Drive traffic with SEO marketing - example of Google SERP for keyword "how to do SEO research"
An entry point into the inbound sales funnel
Note: Because people don’t move neatly through the funnel, it’s a good idea to optimize each piece of content for conversion — even if it’s created for an early awareness stage.
Example of CTA block at the end of a TOFU blog article on Semrush blog with text "Try for Free"
An example of a conversion CTA in TOFU content
2. Educate [TOFU]
At this stage, give leads resources that establish you as an oman mobile phone numbers database authority and build trust. Think about original research, studies, in-depth guides, etc.
Educational content
3. Convert into leads [MOFU/BOFU]
At this point, prospects are actively considering your solution alongside competitors. Help them make a confident decision with comparison charts, customer testimonials, or opportunities to speak with a sales rep.
You want to turn passive interest into active engagement. The goal is to convince potential customers to give you their contact information in exchange for something they genuinely value.
This is where sales and marketing work together. The sales team's understanding of the ideal customer will help marketing create an appealing lead magnet. The lead magnet, in turn, is crucial to attracting the right leads.
Example of a lead magnet — Google Ranking Factors report on Semrush Blog with CTA "Get my report"
A lead magnet by Semrush
You may be able to capture thousands of contacts with a lead magnet on a viral topic. But if those contacts aren't a good fit for your brand, it won't translate to sales. The key is to strike the balance between generating excitement and appealing to your ideal customer profiles.
Further reading: Agency Case Study: Using Email Sequencing to Improve Lead Generation
4. Nurture to close [BOFU]
Now that you’ve generated leads, guide them toward a purchase decision with personalized outreach campaigns. Set up email sequences that deliver relevant content based on past interactions or specific characteristics.
Drive potential customers to your site through SEO, social media, or targeted ads that address the specific pain points your product/service solves.
Drive traffic with SEO marketing - example of Google SERP for keyword "how to do SEO research"
An entry point into the inbound sales funnel
Note: Because people don’t move neatly through the funnel, it’s a good idea to optimize each piece of content for conversion — even if it’s created for an early awareness stage.
Example of CTA block at the end of a TOFU blog article on Semrush blog with text "Try for Free"
An example of a conversion CTA in TOFU content
2. Educate [TOFU]
At this stage, give leads resources that establish you as an oman mobile phone numbers database authority and build trust. Think about original research, studies, in-depth guides, etc.
Educational content
3. Convert into leads [MOFU/BOFU]
At this point, prospects are actively considering your solution alongside competitors. Help them make a confident decision with comparison charts, customer testimonials, or opportunities to speak with a sales rep.
You want to turn passive interest into active engagement. The goal is to convince potential customers to give you their contact information in exchange for something they genuinely value.
This is where sales and marketing work together. The sales team's understanding of the ideal customer will help marketing create an appealing lead magnet. The lead magnet, in turn, is crucial to attracting the right leads.
Example of a lead magnet — Google Ranking Factors report on Semrush Blog with CTA "Get my report"
A lead magnet by Semrush
You may be able to capture thousands of contacts with a lead magnet on a viral topic. But if those contacts aren't a good fit for your brand, it won't translate to sales. The key is to strike the balance between generating excitement and appealing to your ideal customer profiles.
Further reading: Agency Case Study: Using Email Sequencing to Improve Lead Generation
4. Nurture to close [BOFU]
Now that you’ve generated leads, guide them toward a purchase decision with personalized outreach campaigns. Set up email sequences that deliver relevant content based on past interactions or specific characteristics.