The determining factor, however, is defining your target audience.
Posted: Sat Dec 07, 2024 4:30 am
3. Optimize your digital presence with SEO
Your website, in addition to being informative and engaging, must also be (above all) discoverable.
To do this, you need solid on-page SEO optimization and advanced SEO tactics.
This includes everything from image alt text and meta descriptions (what your visitors can see) to structured data and site speed (what your visitors can't see).
Off-page SEO also comes into play here , which refers to malaysia whatsapp mobile phone number list external linking strategies and social sharing – SEO tactics that take place outside of your website (Link Building).
4. Run PPC campaigns
Finally, complete your digital presence with advertising, if you want to learn more about this topic I recommend you take a look here: pay-per-click (PPC) (GOOGLE ADS) , which allows you to present your content and your brand to a new audience through search engines and other advertising platforms.
I recommend that you maximize your PPC investment by advertising your strategic products or services, with formulas that make people understand the uniqueness and diversity of your brand compared to competitors, such as the content of your blog or social media, and then the company's pay-off.
The best way to get ROI from your paid ads is to:
Incorporate B2B Buyer Personas Data
Increase the number of contents they may be interested in. For example, it is highly unlikely that a new consumer who has never heard of you is looking for your exact product or service. To reach the greatest number of potential customers, also target search intents of potential customers similar to the solution you offer, much of this work involves identifying direct and indirect competitors.
B2B Content Marketing (Content Marketing)
[ back to index ]
We talked about how B2B customers are experience-focused, driven by logic, and have a desire to be educated (informed).
What better marketing tool to meet these priorities than B2B content marketing?
Unlike traditional PR marketing strategies that interrupt consumers with promotions, B2B content marketing provides valuable information and educates the audience, perfectly responding to their expectations.
Not to mention, content marketing supports SEO efforts by anticipating the needs of potential customers and making it easier for them to discover your site and content.
It's important to note that content marketing is most effective when you align your content with the various stages of the B2B buying journey .
A common mistake we see is that B2B organizations want to “educate” the buyer right away on the solutions proposed by their company. When the buyer himself is not yet ready to buy because he is just starting to understand that he has a problem to solve.
The practical advice I can give you at this stage is to test different contents : run a test on a specific target and vary the type of content, use a webinar, an eBook or a video.
This helps you a lot to understand which content formats you encounter resonate best with your buyers and allows you to refine and optimize your content.
PS If you are interested in these topics you can download the introduction of the new book by our CEO LONGHI ANDREA, The Future of B2B Marketing.
DOWNLOAD THE FREE INTRODUCTION
I want to point out that 80% of business executives would rather get information from an article than from an ad.
Knowing this, I would say you should put the same (if not more) resources into your content marketing than you do into your traditional advertising strategy.
Because the B2B buyer journey is slightly different from the B2C buyer journey (which has shorter sales cycles and fewer decision makers involved), content should be personalized and responsive to the needs of the decision makers involved.
To better understand what I mean, read the graph below carefully.
Marketing Funnels B2C vs B2B
Marketing Funnels B2C vs B2B
Before you start creating content, though, I recommend you create a business blog . Your blog will host all the content you create and will serve as a solid foundation for your readers.
B2B Social Media Marketing
[ back to index ]
Did you know that 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions?
That’s right: social media marketing isn’t just for brands targeting the B2C market!
However, many B2B companies struggle with social media marketing.
B2B social media marketing usually shows its full potential on platforms like LINKEDIN, (read the complete guide here) and comes into play at the beginning of your customers' purchasing journey.
Social media is a powerful tool for building relationships and brand awareness, even for B2B. It helps to add personality to your business’ online presence and humanizes your digital business, all of which are powerful when it comes to marketing and connecting with potential customers.
Like email marketing, social media is also a very effective channel to share your content and improve the experience of contacting your company. You can learn more about this topic in our guide that I have placed below:
SOCIAL MEDIA MARKETING B2B (Guide)
Remember : While your social media accounts may not convert as quickly as other B2B marketing tools we've seen, they're just as important.
You never know when your followers might turn into leads or customers!
Invest in B2B marketing and achieve your business goals
[ back to index ]
As we have seen, no type of marketing is effective if you do not keep your target audience in mind.
No audience is as demanding and critical as B2B (business) customers.
For this reason, you may need support from a team of professionals to create your new B2B Marketing strategy.
Your website, in addition to being informative and engaging, must also be (above all) discoverable.
To do this, you need solid on-page SEO optimization and advanced SEO tactics.
This includes everything from image alt text and meta descriptions (what your visitors can see) to structured data and site speed (what your visitors can't see).
Off-page SEO also comes into play here , which refers to malaysia whatsapp mobile phone number list external linking strategies and social sharing – SEO tactics that take place outside of your website (Link Building).
4. Run PPC campaigns
Finally, complete your digital presence with advertising, if you want to learn more about this topic I recommend you take a look here: pay-per-click (PPC) (GOOGLE ADS) , which allows you to present your content and your brand to a new audience through search engines and other advertising platforms.
I recommend that you maximize your PPC investment by advertising your strategic products or services, with formulas that make people understand the uniqueness and diversity of your brand compared to competitors, such as the content of your blog or social media, and then the company's pay-off.
The best way to get ROI from your paid ads is to:
Incorporate B2B Buyer Personas Data
Increase the number of contents they may be interested in. For example, it is highly unlikely that a new consumer who has never heard of you is looking for your exact product or service. To reach the greatest number of potential customers, also target search intents of potential customers similar to the solution you offer, much of this work involves identifying direct and indirect competitors.
B2B Content Marketing (Content Marketing)
[ back to index ]
We talked about how B2B customers are experience-focused, driven by logic, and have a desire to be educated (informed).
What better marketing tool to meet these priorities than B2B content marketing?
Unlike traditional PR marketing strategies that interrupt consumers with promotions, B2B content marketing provides valuable information and educates the audience, perfectly responding to their expectations.
Not to mention, content marketing supports SEO efforts by anticipating the needs of potential customers and making it easier for them to discover your site and content.
It's important to note that content marketing is most effective when you align your content with the various stages of the B2B buying journey .
A common mistake we see is that B2B organizations want to “educate” the buyer right away on the solutions proposed by their company. When the buyer himself is not yet ready to buy because he is just starting to understand that he has a problem to solve.
The practical advice I can give you at this stage is to test different contents : run a test on a specific target and vary the type of content, use a webinar, an eBook or a video.
This helps you a lot to understand which content formats you encounter resonate best with your buyers and allows you to refine and optimize your content.
PS If you are interested in these topics you can download the introduction of the new book by our CEO LONGHI ANDREA, The Future of B2B Marketing.
DOWNLOAD THE FREE INTRODUCTION
I want to point out that 80% of business executives would rather get information from an article than from an ad.
Knowing this, I would say you should put the same (if not more) resources into your content marketing than you do into your traditional advertising strategy.
Because the B2B buyer journey is slightly different from the B2C buyer journey (which has shorter sales cycles and fewer decision makers involved), content should be personalized and responsive to the needs of the decision makers involved.
To better understand what I mean, read the graph below carefully.
Marketing Funnels B2C vs B2B
Marketing Funnels B2C vs B2B
Before you start creating content, though, I recommend you create a business blog . Your blog will host all the content you create and will serve as a solid foundation for your readers.
B2B Social Media Marketing
[ back to index ]
Did you know that 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions?
That’s right: social media marketing isn’t just for brands targeting the B2C market!
However, many B2B companies struggle with social media marketing.
B2B social media marketing usually shows its full potential on platforms like LINKEDIN, (read the complete guide here) and comes into play at the beginning of your customers' purchasing journey.
Social media is a powerful tool for building relationships and brand awareness, even for B2B. It helps to add personality to your business’ online presence and humanizes your digital business, all of which are powerful when it comes to marketing and connecting with potential customers.
Like email marketing, social media is also a very effective channel to share your content and improve the experience of contacting your company. You can learn more about this topic in our guide that I have placed below:
SOCIAL MEDIA MARKETING B2B (Guide)
Remember : While your social media accounts may not convert as quickly as other B2B marketing tools we've seen, they're just as important.
You never know when your followers might turn into leads or customers!
Invest in B2B marketing and achieve your business goals
[ back to index ]
As we have seen, no type of marketing is effective if you do not keep your target audience in mind.
No audience is as demanding and critical as B2B (business) customers.
For this reason, you may need support from a team of professionals to create your new B2B Marketing strategy.