Both types are common and have their own challenges. At first armenia phone number library glance, inbound telemarketing may seem easier for businesses because if the caller calls, you know they are already interested in the product or service. The tricky part, however, is how to market the product or service in the first place. Here are some ways to get your message out: radio ads, magazine ads, postcards, social media, email campaigns, and outbound telemarketing. The first step is to determine who will benefit from the product or service.
There is no point in calling everyone blindly; therefore, you must segment! Some companies create leads within their systems for this purpose, while others create buying lists based on different demographics. Once you segment and understand your audience, then you can work on the challenging part of convincing them. Telemarketing Sales vs. Telemarketing Lead Generation Two other types of telemarketing are sales calls and lead generation. Sales calls are a popular telemarketing tool used by many companies to try to sell their products or services, all of which are sold from start to finish by trained agents.
