Sustainable content over time
Posted: Sat Dec 07, 2024 4:55 am
The second advantage of a corporate blog is the lifespan of an article. Thanks to the work of optimizing your text, it can be found and read months, even years after its publication . Isn't it great to see the energy spent on writing an article benefit your business in the long term?
Even today, one of the most read articles on this blog is one of the first I wrote thanks to its good SEO. My work continues to pay off after more than 3 years! For my part, I just have to update it regularly so that it is always efficient and useful to the Internet users who read it.
Many of my coaches and students spend a lot (too much?) of time creating content on social networks. However, their publications have a very limited lifespan. 2 days at best for Instagram, 10 days on average for LinkedIn. Is the expenditure of energy worth it? I'll let you answer this question for yourself.
For my part, I know what to expect. If I have to canada whatsapp number data spend a lot of time on content, I might as well do it here so that I can share more knowledge, values, and myself, and above all, have a text that lasts and lives for a long time.
Have a greater impact
Directly related to the previous benefit, a professional blog allows your business to have a greater impact.
Although social media helps you connect more easily with your audience on a human level, it can sometimes be harder to grow your community naturally. As a result, the impact of your content can be quite limited. And that’s a shame, isn’t it?
Thanks to SEO and optimizing your texts, your articles can appear in the search results of many people every day . By answering problems that your target may encounter on your professional blog, you can reach potential customers who discover you through an article . Without you having to do anything on your side! It's worth it, right?
I regularly receive messages from people who discovered my world and my business through one of my articles. Without lying, it is probably the thing that makes me most proud in my content creation. This is why a company blog is good for your business: it allows it to live and grow .
Unfortunately, this advantage can also be a disadvantage of a professional blog. We'll talk about it right after.
Even today, one of the most read articles on this blog is one of the first I wrote thanks to its good SEO. My work continues to pay off after more than 3 years! For my part, I just have to update it regularly so that it is always efficient and useful to the Internet users who read it.
Many of my coaches and students spend a lot (too much?) of time creating content on social networks. However, their publications have a very limited lifespan. 2 days at best for Instagram, 10 days on average for LinkedIn. Is the expenditure of energy worth it? I'll let you answer this question for yourself.
For my part, I know what to expect. If I have to canada whatsapp number data spend a lot of time on content, I might as well do it here so that I can share more knowledge, values, and myself, and above all, have a text that lasts and lives for a long time.
Have a greater impact
Directly related to the previous benefit, a professional blog allows your business to have a greater impact.
Although social media helps you connect more easily with your audience on a human level, it can sometimes be harder to grow your community naturally. As a result, the impact of your content can be quite limited. And that’s a shame, isn’t it?
Thanks to SEO and optimizing your texts, your articles can appear in the search results of many people every day . By answering problems that your target may encounter on your professional blog, you can reach potential customers who discover you through an article . Without you having to do anything on your side! It's worth it, right?
I regularly receive messages from people who discovered my world and my business through one of my articles. Without lying, it is probably the thing that makes me most proud in my content creation. This is why a company blog is good for your business: it allows it to live and grow .
Unfortunately, this advantage can also be a disadvantage of a professional blog. We'll talk about it right after.