How to avoid leaving gaps that competitors could exploit
Posted: Sat Dec 07, 2024 5:08 am
But if entrepreneurs don’t know this, it’s normal that they won’t invest time on this platform or push their employees to do so.
Here's what you can do on LinkedIn:
Communicate your differentiating ideas to an incredibly large network of users.
Cultivate a daily relationship with your target audience.
Describe your product or service in effective terms, so that the singapore whatsapp mobile phone number list customer understands that you have the right solution to solve their problem.
Beat the competition, preventing any competitor from taking advantage of the void you left.
LinkedIn aims to connect professionals and exchange work ideas that can help improve processes in companies.
How to avoid leaving gaps that competitors could exploit
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First of all, you need to have a marketing strategy, built based on the objectives you want to achieve.
In fact, LinkedIn is an effective tool for implementing successful marketing strategies. But without a strategy designed from the start, all efforts will be in vain.
The second step involves opening a company page and, at the same time, creating conditions within the company such that employees are made aware of the strategy and can support/nourish it with their individual activities.
If employees are not familiar with LinkedIn, they need to be trained, and quickly, so that they can recognize and exploit its potential.
The ideal is to define a strategy, which everyone will have to adhere to not only in writing the copy, but also in choosing the images, so that there is coherence and we avoid publishing incorrect or misleading content.
Another important suggestion is to draw up a shared editorial calendar, so as to keep the published editorial contents constant over time.
What Your LinkedIn Company Page and Personal Profile Should Look Like
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A company page is nothing more than the landing page, where users arrive and see the basic information of the company itself. There are no particular elements to pay attention to when building it.
The personal profile is a different matter, where the following must be present:
– Personal information.
– In-depth professional information: LinkedIn rewards this type of page, because it is set up to connect people starting from quality interactions.
Warning: LinkedIn is not a static resume, to be left there waiting for someone to visit it, but a space that must be nourished and updated periodically, based on the objectives and marketing strategy that guides us in its use.
– Internal blog, in which to insert articles of interest, with which to intercept your target audience.
What to Post and What Not to Post on LinkedIn
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LinkedIn is the ideal platform to build your professional network, but it cannot be used as a tool for advertising and shameless sales.
When publishing posts or videos, you must always remember that you are addressing other entrepreneurs and professionals, not potential customers to whom you want to sell something from your e-commerce.
If on Facebook friendship is enough to formulate a sales offer (which is still a wrong approach), on LinkedIn you have to build the connection and cultivate the relationship before proposing a deal.
During our courses, we at Nexus Marketing B2B Lab always say that, before posting content on LinkedIn, you need to ask yourself two questions:
1. Am I providing valuable content to my target audience?
LinkedIn rewards not only quality content, but also articles that are written within the platform itself and those that keep the user within the social network, not directing them outside.
A great strategy is to link the article to your personal profile, thus combining the organic reach of the single post with a broader value, something that social platforms like so much.
The most awarded and sometimes viral contents are in Text + Image with topics that LinkedIn users like: business and finance, economics, management, etc.
2. Does the content I want to post help my target audience perceive the differentiating factors of my product or service?
To learn how to use LinkedIn at its best, it is not enough to ask yourself these two questions, but you also need to get your hands dirty and proceed by trial and error, setting yourself medium-long term goals:
Build and follow the editorial plan, sharing it with employees.
Update the page regularly.
Make sure your employees use it proactively too.
Evaluate your results before taking your online presence to the next level.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here:
Here's what you can do on LinkedIn:
Communicate your differentiating ideas to an incredibly large network of users.
Cultivate a daily relationship with your target audience.
Describe your product or service in effective terms, so that the singapore whatsapp mobile phone number list customer understands that you have the right solution to solve their problem.
Beat the competition, preventing any competitor from taking advantage of the void you left.
LinkedIn aims to connect professionals and exchange work ideas that can help improve processes in companies.
How to avoid leaving gaps that competitors could exploit
[ back to index ]
First of all, you need to have a marketing strategy, built based on the objectives you want to achieve.
In fact, LinkedIn is an effective tool for implementing successful marketing strategies. But without a strategy designed from the start, all efforts will be in vain.
The second step involves opening a company page and, at the same time, creating conditions within the company such that employees are made aware of the strategy and can support/nourish it with their individual activities.
If employees are not familiar with LinkedIn, they need to be trained, and quickly, so that they can recognize and exploit its potential.
The ideal is to define a strategy, which everyone will have to adhere to not only in writing the copy, but also in choosing the images, so that there is coherence and we avoid publishing incorrect or misleading content.
Another important suggestion is to draw up a shared editorial calendar, so as to keep the published editorial contents constant over time.
What Your LinkedIn Company Page and Personal Profile Should Look Like
[ back to index ]
A company page is nothing more than the landing page, where users arrive and see the basic information of the company itself. There are no particular elements to pay attention to when building it.
The personal profile is a different matter, where the following must be present:
– Personal information.
– In-depth professional information: LinkedIn rewards this type of page, because it is set up to connect people starting from quality interactions.
Warning: LinkedIn is not a static resume, to be left there waiting for someone to visit it, but a space that must be nourished and updated periodically, based on the objectives and marketing strategy that guides us in its use.
– Internal blog, in which to insert articles of interest, with which to intercept your target audience.
What to Post and What Not to Post on LinkedIn
[ back to index ]
LinkedIn is the ideal platform to build your professional network, but it cannot be used as a tool for advertising and shameless sales.
When publishing posts or videos, you must always remember that you are addressing other entrepreneurs and professionals, not potential customers to whom you want to sell something from your e-commerce.
If on Facebook friendship is enough to formulate a sales offer (which is still a wrong approach), on LinkedIn you have to build the connection and cultivate the relationship before proposing a deal.
During our courses, we at Nexus Marketing B2B Lab always say that, before posting content on LinkedIn, you need to ask yourself two questions:
1. Am I providing valuable content to my target audience?
LinkedIn rewards not only quality content, but also articles that are written within the platform itself and those that keep the user within the social network, not directing them outside.
A great strategy is to link the article to your personal profile, thus combining the organic reach of the single post with a broader value, something that social platforms like so much.
The most awarded and sometimes viral contents are in Text + Image with topics that LinkedIn users like: business and finance, economics, management, etc.
2. Does the content I want to post help my target audience perceive the differentiating factors of my product or service?
To learn how to use LinkedIn at its best, it is not enough to ask yourself these two questions, but you also need to get your hands dirty and proceed by trial and error, setting yourself medium-long term goals:
Build and follow the editorial plan, sharing it with employees.
Update the page regularly.
Make sure your employees use it proactively too.
Evaluate your results before taking your online presence to the next level.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here: