THE ADVANTAGES OF WEBINARS IN THE B2B FIELD
Posted: Sat Dec 07, 2024 5:10 am
Effective B2B webinars seamlessly blend visual and audio components. When creating your event, consider using a combination of compelling graphics, statistics, live product demos, and written slides to provide a multisensory experience for your listeners.
Also, don't miss the opportunity to interact directly with your audience as your presentation unfolds. Always reserve specific times to host Q&A sessions.
Knowing that they will have time to devote to questions will help maintain their attention throughout the session.
PROMOTE YOUR B2B WEBINARS
Effectively promoting your upcoming B2B webinars will south africa whatsapp mobile phone number list ensure the overall success of the event.
Many attendees will often sign up on the actual day of the session, so it's important to start promoting the event early and keep pushing until the live event.
Use all the resources at your disposal, social media (Linkedin in particular), email invitations, blogs, Remarketing and specific landing pages to register participants and their contact information in order to create profiled lists for subsequent lead follow-up actions.
PREPARE FOR THE WEBINAR
Never attend a live B2B webinar without first preparing.
Webinars are easy to use and intuitive; however, you will still need to have some technical knowledge of the platform (even if a collaborator does this for you) to ensure you know exactly what to do on the day of the event. Additionally, you and all presenters should test individual sections of the presentation to gauge the length of the event and identify if there are any points that may require some tweaking, always with the aim of providing the best possible experience for listeners.
TAKE FOLLOW-UP ACTIONS
Do you remember all the contacts you collected during the event registration process?
Now, to best capitalize on our digital marketing initiative, it is important to follow each of them.
Follow up with each LEAD (even multiple contacts from the same organization) to keep the conversation going and potential customers interested.
Also very importantly, follow-up allows you to reconnect with business professionals who may have registered for the event but did not have the opportunity to actually tune in to the event.
REUSE B2B WEBINAR RECORDINGS
After you have conducted your B2B webinar, make sure the recording was successful and archive it.
If you work in Marketing and Sales, you have the task of maintaining and increasing your sales pipeline starting from the increase of useful contacts “LEADS” (or new potential customers).
Reusing recorded webinars as LEAD MAGNETS (or bait to attract new potential customers) is a great way to maximize results and decrease expenses.
Make the recorded Webinar Access Link visible on your social pages, blog and website and create ad hoc lead generation campaigns to ensure you get the maximum visibility possible to make the most of this very powerful B2B Digital Marketing tool.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here:
Also, don't miss the opportunity to interact directly with your audience as your presentation unfolds. Always reserve specific times to host Q&A sessions.
Knowing that they will have time to devote to questions will help maintain their attention throughout the session.
PROMOTE YOUR B2B WEBINARS
Effectively promoting your upcoming B2B webinars will south africa whatsapp mobile phone number list ensure the overall success of the event.
Many attendees will often sign up on the actual day of the session, so it's important to start promoting the event early and keep pushing until the live event.
Use all the resources at your disposal, social media (Linkedin in particular), email invitations, blogs, Remarketing and specific landing pages to register participants and their contact information in order to create profiled lists for subsequent lead follow-up actions.
PREPARE FOR THE WEBINAR
Never attend a live B2B webinar without first preparing.
Webinars are easy to use and intuitive; however, you will still need to have some technical knowledge of the platform (even if a collaborator does this for you) to ensure you know exactly what to do on the day of the event. Additionally, you and all presenters should test individual sections of the presentation to gauge the length of the event and identify if there are any points that may require some tweaking, always with the aim of providing the best possible experience for listeners.
TAKE FOLLOW-UP ACTIONS
Do you remember all the contacts you collected during the event registration process?
Now, to best capitalize on our digital marketing initiative, it is important to follow each of them.
Follow up with each LEAD (even multiple contacts from the same organization) to keep the conversation going and potential customers interested.
Also very importantly, follow-up allows you to reconnect with business professionals who may have registered for the event but did not have the opportunity to actually tune in to the event.
REUSE B2B WEBINAR RECORDINGS
After you have conducted your B2B webinar, make sure the recording was successful and archive it.
If you work in Marketing and Sales, you have the task of maintaining and increasing your sales pipeline starting from the increase of useful contacts “LEADS” (or new potential customers).
Reusing recorded webinars as LEAD MAGNETS (or bait to attract new potential customers) is a great way to maximize results and decrease expenses.
Make the recorded Webinar Access Link visible on your social pages, blog and website and create ad hoc lead generation campaigns to ensure you get the maximum visibility possible to make the most of this very powerful B2B Digital Marketing tool.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here: