We can create editorial plans on our company page and from there take up the contents present on the company blog.
It is important to remember that the professional profiles of the entrepreneur and the employees must work in unison.
Not only that:
In this process, all the main players in the company must be taiwan whatsapp mobile phone number list involved, including the technical departments, who can build connection networks with professionals, i.e. target customers, qualifying as an important key to distributing content, thus reaching potential customers.
The strategy that defines your presence on the platform must be defined before you start publishing content.
3. Email marketing
Despite ups and downs, Email Marketing, especially in B2B, continues to represent a fundamental asset for distributing content marketing content.
We can use it, but we must be careful to spread messages that are targeted to the end user:
we must therefore start from an extremely profiled database of users, of whom we must know their roles in the company, their geographical location, their preferences and needs.
Based on this information, we will use Email Marketing to nurture (Lead Nurturing) our potential customers or to stimulate new sales on existing customers.
We are in fact talking about a tool that works on multiple levers, starting from strategies designed specifically for users.
Based on user profiling, content will be created in line with the preferences and requests of our target audience.
4. Digital PR (including Link Building)
It is the activity of promoting products or services that involves the cultivation of online relationships.
Let's start from the assumption that the contents created for content marketing are not only present on "our" media, but also on media managed by third parties, such as specialized sites or LinkedIn pages managed by industry experts, which reproduce the contents we have created.
Link Building , or building relationships between websites in the same sector and/or social platforms, is a very effective Digital PR strategy, which allows you to:
Generate authority in the eyes of potential customers: Authority in a hyper-competitive market can be the key to beating the competition.
Generate back links from other authoritative websites, which link to in-depth information on our digital portal.
This affects the Google Ranking regarding the positioning of our website and the authority ( Domain Authority ) that our site builds in favor of the search engine.
Producing blog posts, white papers, e-books and content relevant to our target audience are essential weapons to be preferred over companies that offer solutions similar to ours.
The construction of our authority also and above all passes through these tools, which, if used at their best, lead to notable advantages in terms of visibility.
Content marketing teaches that quality content and visibility must find the right balance: there is no point in investing time and resources in creating high-value content if no one sees it.
Nor does it make sense to hope to get results by publishing poor content that is not rewarded by search engines.
If our goal is to show our corporate know-how on the target market , we must combine cultural leadership, which we aim for with valuable strategies and content, with the possibility of being found by potential customers.
How? Through SEO.
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