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But that said, let's not waste any more time: are you ready to find out why marketing automation is so important for e-commerce and what types of automations you should create?

Marketing automation should be implemented by any e-commerce that wants to increase its sales and be successful in its sector; it is a fundamental element of a complete e-commerce marketing strategy .

Not that it isn’t an essential strategy for other types of businesses, but for online stores, it is even more so.

Why?

In addition to saving you time and increasing afghanistan phone number list your productivity, you will be able to:

increase conversion rate and sales;
increase visibility and brand awareness ;
retain your customers and increase brand loyalty ;
segment your leads based on their preferences, using more targeted and effective communication ;
analyze your customers' needs in detail , in order to improve your product offering.

It doesn't matter if you've just launched your e-commerce or you're already the market leader. Implementing marketing automation will help you improve in all the aspects listed above.

Talking about email marketing automation we have seen various applications that are combined with the management of an e-commerce.