Conversion rate - the percentage of leads that clicked on a CTA and completed the desired action
Bounce rate - the percentage of email addresses whose inboxes rejected the email you sent
List size - the number of subscribers on a specific email list
List growth rate - how much larger a subscriber list has grown over a period of time
Forwarding rate - what percentage of leads reshare your email
B2B Email Marketing Examples
A B2B marketing example shows you how a business communicates the value of its offering to other businesses.
We’ve taken a look at some of the most successful B2B emails list of kuwait cell phone numbers from our own users at Brevo and highlighted the B2B marketing campaigns that we believe are easiest to replicate.
Copyleaks
Copyleaks sent out a brief update when they announced their new API dashboard. This product update email is concise, easy to understand, and has a clear CTA. The core message here is summarized in bullet points.
Excel Exposure B2B Email Example
Excel Exposure
Excel Exposure uses storytelling in their course announcement to make their message more persuasive. Their conversational tone is direct and punchy. Bolded words catch the customer’s attention. The CTA gives the customer the opportunity to learn more about their new course.
Pixlee
The Pixlee newsletter showcases content that educates and informs its customers on the subject of influencer marketing. Each CTA links to an article that is part of a larger content funnel. Actionable advice is the best way to convert skeptics into brand advocates.
Workona B2B Email Example
Workona
Workona uses onboarding emails to improve customer retention. They pique customer interest while teaching them how to use their product in a new way. Their decision to highlight their Slack integration was likely based on how popular work chat is among their customer base.Ecommerce content marketing is popular among online brands and your competitors are probably already doing it. It's a great addition to your ecommerce marketing and helps with new customer acquisition.
An ecommerce content marketing strategy is a long-term commitment, but it improves brand image and organic traffic, and will eventually help conversion rates soar.
We’ve selected some of the best content marketing examples from ecommerce stores to get you in a creative mood.
Many of them offer niche products so you'll see how ecommerce sites selling any product can use content marketing. And we'll share tips for building your own content marketing strategy.
