Run a reconfirmation campaign
Posted: Thu Feb 13, 2025 3:23 am
When creating your emails, you should also pay attention to the amount of images and text that make up your message. The more text, the better the deliverability .
Of course, this doesn’t mean your emails shouldn’t contain images. But your message shouldn’t consist of one big image and a footer.
It is no coincidence that many people use email providers that block images by default. People pay attention to first impressions and if they only see a message with all content blocked, they are not encouraged to open it.
If all else fails, there is another solution: reconfirmation campaigns. This strategy is quite similar to what we saw a few paragraphs ago for reengagement strategies, but with one important exception.
After running a reengagement campaign, you still macedonia phone number list have to decide what to do with those who haven’t responded to your emails. With reengagement campaigns, however, there’s no going back.
How to implement a “reconfirmation” strategy:
First, identify inactive contacts and then send them a single email asking if they want to join your list again. Don't ask if they want to stay on your list, but if they want to join again.
After sending this message, those who do not respond should be automatically removed from your database. For those who do respond, move them to your active contact list and contact them to find out what caused them to be inactive for so long.
This is by far the best solution to ensure your list is clean. Of course, it is also risky, which is why many marketers keep it as a last resort.
Of course, this doesn’t mean your emails shouldn’t contain images. But your message shouldn’t consist of one big image and a footer.
It is no coincidence that many people use email providers that block images by default. People pay attention to first impressions and if they only see a message with all content blocked, they are not encouraged to open it.
If all else fails, there is another solution: reconfirmation campaigns. This strategy is quite similar to what we saw a few paragraphs ago for reengagement strategies, but with one important exception.
After running a reengagement campaign, you still macedonia phone number list have to decide what to do with those who haven’t responded to your emails. With reengagement campaigns, however, there’s no going back.
How to implement a “reconfirmation” strategy:
First, identify inactive contacts and then send them a single email asking if they want to join your list again. Don't ask if they want to stay on your list, but if they want to join again.
After sending this message, those who do not respond should be automatically removed from your database. For those who do respond, move them to your active contact list and contact them to find out what caused them to be inactive for so long.
This is by far the best solution to ensure your list is clean. Of course, it is also risky, which is why many marketers keep it as a last resort.