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Gain trust with your sender name

Posted: Thu Feb 13, 2025 6:33 am
by mdshakilhasan7304
getresponse email template gallery
Some newsletter templates available on GetResponse
However, email design begins before the email is even read . It all starts in the inbox.

There are three main elements of a newsletter or DEM that the public will see before deciding whether to click and read it: sender name, subject and header . For this reason, we will dedicate the first tips to analyze these three elements, and then move on to the individual specifications that a newsletter template must have: in particular layout, spacing rules, font choice and accessibility and mobile usability criteria .

To help you better understand each of the elements, we netherlands phone number list will use this email template that we created for our imaginary newsletter dedicated to content creators.

email template design
newsletter design sender
The primary goal when writing the sender name is to inform the recipient where the message is coming from . But that's not all. The sender name also has the power to reinforce the subject line and preheader, thus increasing overall open rates .

For this to happen, the sender name must be recognizable and trustworthy, and absolutely cannot be misleading. As long as subscribers have already had positive experiences with your brand, they will be more likely to open messages with the sender name next to it.