What is privacy in the digital world?
Posted: Mon Feb 17, 2025 5:00 am
Before we can discuss how companies should protect consumer privacy , we first need to talk about what that means in terms of information.
And, at a basic level, privacy is the right of consumers to determine how third-party organizations use their personal information .
When we say personal information we are talking about something very vast and diverse, but basically we are referring to:
Personal contact information : Name, address, phone number, email.
Identifications : Identity or social security number, date of birth, driver's license number, IP address.
Financial information : Credit card numbers, bank account numbers.
Usage details : Tracking across websites, cookies , previous visits.
And while this is a simplified list of the different elements included in digital privacy, it gives a pretty good idea of the types of data your company is probably already using in one way or another to perform marketing analysis .
This brings us to another question: how does your brand ensure digital privacy for customers, leads and website visitors?
Awareness of the importance of data privacy laws
As more people become concerned about digital marketers using personal information inappropriately, laws and regulations regarding the use of this type of consumer data are becoming more common.
This means that more online advertisers need to be aware of what they can and cannot do in terms of personal privacy.
More specifically, there are two important laws you need to consider:
The EU General Data Protection Regulation (GDPR).
And the California Consumer Privacy Act (CCPA).
Both guidelines regulate how entities collect new zealand phone number list information and give individuals the right to opt out at any time during their browsing.
They were also the first to regulate how website owners should manage visitors based on their specific locations, both across the European Union and in the state of California.
As you can imagine, you never know when someone from one of these areas is going to visit your website, which is why these laws made it important for everyone across the board to comply with them in some way, which was a huge game changer .
But these are not the only two laws out there. As more consumers become concerned about how their information is used, local and international laws are beginning to appear.
That’s why it’s always important to understand the latest developments in data privacy . And to do this, it’s key to monitor industry signals, as you’ll be able to adapt your company’s methodologies accordingly.
And, at a basic level, privacy is the right of consumers to determine how third-party organizations use their personal information .
When we say personal information we are talking about something very vast and diverse, but basically we are referring to:
Personal contact information : Name, address, phone number, email.
Identifications : Identity or social security number, date of birth, driver's license number, IP address.
Financial information : Credit card numbers, bank account numbers.
Usage details : Tracking across websites, cookies , previous visits.
And while this is a simplified list of the different elements included in digital privacy, it gives a pretty good idea of the types of data your company is probably already using in one way or another to perform marketing analysis .
This brings us to another question: how does your brand ensure digital privacy for customers, leads and website visitors?
Awareness of the importance of data privacy laws
As more people become concerned about digital marketers using personal information inappropriately, laws and regulations regarding the use of this type of consumer data are becoming more common.
This means that more online advertisers need to be aware of what they can and cannot do in terms of personal privacy.
More specifically, there are two important laws you need to consider:
The EU General Data Protection Regulation (GDPR).
And the California Consumer Privacy Act (CCPA).
Both guidelines regulate how entities collect new zealand phone number list information and give individuals the right to opt out at any time during their browsing.
They were also the first to regulate how website owners should manage visitors based on their specific locations, both across the European Union and in the state of California.
As you can imagine, you never know when someone from one of these areas is going to visit your website, which is why these laws made it important for everyone across the board to comply with them in some way, which was a huge game changer .
But these are not the only two laws out there. As more consumers become concerned about how their information is used, local and international laws are beginning to appear.
That’s why it’s always important to understand the latest developments in data privacy . And to do this, it’s key to monitor industry signals, as you’ll be able to adapt your company’s methodologies accordingly.