If large companies' websites receive thousands of visitors and need to be always up, it is important to have 24/7 technical support.
The hosting service and website building platform must be available to resolve any issues that arise , especially during downtime, which can lead to huge losses.
Integrations
Large companies also work with different management platforms, such as ERP , CRM , e-commerce, email marketing or marketing automation - these tools are used in different areas of the business and must be integrated with each other to generate more intelligence and not create divergent information.
Therefore, the website creation platform should also offer integrations with the other platforms that the company uses. This way, leads generated on the website go directly to the CRM tool, for example, or customer contacts go to the support tool.
Integrations are therefore important for automating marketing and generating strategic information.
Information architecture
Organizing website information is essential, as large companies may have various business areas, serve different customer profiles and participate in countless projects, so the website must be clear to provide the best experience for the user .
Therefore, information architecture is an important stage in the development of websites for large companies.
It is therefore necessary to plan and study the information that will be part of the website, in addition to prioritizing the content according to the interests of the buyer persona and the business objectives; which is reflected in the organization of the menus, the website categories and the elements of the pages.
Therefore, it is important to note how this relates to the usability of the website, since you want the user to quickly find the information they are looking for and perform the conversion action without difficulty, without needing to think too much or make too much effort.
Check out an example and see how the Microsoft 365 menu is organized according to the user profile, so they can quickly find what they are looking for.
Examples of websites of large companies
Security
The websites of large companies receive thousands of visitors and handle a huge amount of data, which can be converted into business intelligence, but they can also be the target of hackers and invaders.
According to Check Point's 2021 Cyber Security nigeria phone number list Report , every 10 seconds an organization worldwide becomes a victim of ransomware.
Therefore, companies must be responsible with user data, since if it is stolen or misused, it can cause significant financial damage , in addition to impacting the brand's reputation in the market.
Therefore, some security measures must be adopted, such as:
SSL Security Certificate and HTTPS protocol
Defining data access levels
Periodic backups
Using antivirus software on computers
Regular software update
Privacy Policy
In addition, it is necessary to comply with the General Data Protection Regulation , develop a data protection policy , appoint a person responsible for this area and create a relationship of transparency with users regarding their data.
