Amazon Demand Side Platform Guide For Advertisers
Posted: Mon Feb 17, 2025 5:13 am
Using Amazon DSP you can reach audiences on Amazon.com, Fire TV, IMDb, Kindle, Twitch, Apps, Publisher Partners, Third Party Exchanges, Digital Signage Ads and more. Amazon DSP can be used by brands selling on Amazon, as well as brands who aren’t selling on Amazon who want to leverage Amazon insights in their targeting. DSP ads can lead prospective customers to pages on Amazon.com or a brand’s own website, with ad costs based on a CPM model.
Note: Unlike self-manageable Sponsored Products, Sponsored Brands, or Sponsored Display ads, leveraging DSP requires that you work with an Amazon Ads Agency Partner like Tinuiti.
Learn more about Amazon DSP:
Amazon DSP Campaign Examples
How R+Co Uses Amazon DSP To Thrive On The Marketplace
Full Funnel Advanced Amazon DSP Strategy Webinar
A Performance-Based Approach to Amazon DSP Webinar
Amazon’s DSP product page
Twitch Ads
Amazon Live
Amazon Live is a live streaming feature on Amazon.com that provides brands senegal phone number data and influencers with a platform to share products in real time. Similar to home shopping channels like QVC and HSN, Amazon Live offers an opportunity to discuss all aspects of your products and brand, connecting with potential customers in a more engaging, personal and interactive way. Links to the products being featured in the livestream are easily clickable for viewers who want to learn more, or make a purchase. Viewers can also ask the host questions using Amazon Live’s chat feature.
Amazon Live is free to use, and is available to: Brand owners using Seller Central; Amazon Vendors with an approved Amazon Store in Advertising Console; Amazon Influencers with an active influencer storefront. Livestreams are accessible on desktop at Amazon.com/Live, and under ‘Amazon Live’ in the Amazon mobile app. They can also be organically discovered across Amazon.com, including on PDPs for products being featured in a livestream. All interested users must download the Amazon Live Creator app, which is currently only available and optimized for iPhones.
Learn more about Amazon Live:
Note: Unlike self-manageable Sponsored Products, Sponsored Brands, or Sponsored Display ads, leveraging DSP requires that you work with an Amazon Ads Agency Partner like Tinuiti.
Learn more about Amazon DSP:
Amazon DSP Campaign Examples
How R+Co Uses Amazon DSP To Thrive On The Marketplace
Full Funnel Advanced Amazon DSP Strategy Webinar
A Performance-Based Approach to Amazon DSP Webinar
Amazon’s DSP product page
Twitch Ads
Amazon Live
Amazon Live is a live streaming feature on Amazon.com that provides brands senegal phone number data and influencers with a platform to share products in real time. Similar to home shopping channels like QVC and HSN, Amazon Live offers an opportunity to discuss all aspects of your products and brand, connecting with potential customers in a more engaging, personal and interactive way. Links to the products being featured in the livestream are easily clickable for viewers who want to learn more, or make a purchase. Viewers can also ask the host questions using Amazon Live’s chat feature.
Amazon Live is free to use, and is available to: Brand owners using Seller Central; Amazon Vendors with an approved Amazon Store in Advertising Console; Amazon Influencers with an active influencer storefront. Livestreams are accessible on desktop at Amazon.com/Live, and under ‘Amazon Live’ in the Amazon mobile app. They can also be organically discovered across Amazon.com, including on PDPs for products being featured in a livestream. All interested users must download the Amazon Live Creator app, which is currently only available and optimized for iPhones.
Learn more about Amazon Live: