We explain the reasons why you don't always need a high-converting Landing Page

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When it comes to sales funnels, landing pages always seem to be one of those topics where experts tout the importance of high conversion rates.

The truth? Conversions aren't the only aspiration out there, in fact, there are other data you can discover based on the type of landing page and the behavior of your audience when they're visiting your website.

In this guide, we'll discuss why landing pages don't always have to achieve a high conversion rate to be useful for your digital marketing goals .

In addition, we will see why interactive content is an important factor for this process to work.

What is a high-converting landing page?
How important are high-converting landing pages?
What is an interactive landing page?
Benefits of interactive landing pages that go beyond conversion
Summary: Using interactive landing pages to get better data
What is a high-converting landing page?
It is a landing page that meets two main requirements:

has a main objective to get your audience to take a certain action;
This happens at a frequent rate compared to the total number of visitors.
Let's look at some examples.

For a landing page that promotes a free ebook oman phone number list download in exchange for joining an email list, subscribing to the list would be the conversion, so the more subscriptions there are, the more we can consider it to have a high conversion .
If a business wants to increase customers for a service, conversion occurs when a page visitor schedules an appointment from the landing page . For this scenario, a completed appointment would mean that the page has a high conversion .
An ecommerce landing page where a customer makes a purchase would also be considered a conversion. A sold-out product is an indicator that it is a high-converting landing page .
As you can see, there are dozens of possible scenarios and numerous reasons why marketing specialists invest efforts trying to make each of their landing pages have a high conversion .

But the truth is that they may not need to invest all that time, money and effort if they can take advantage of other opportunities available on a landing page , even if it doesn't generate conversions as frequently.