SEO metrics you can include in your report
Posted: Mon Feb 17, 2025 5:18 am
If traffic quantity as a raw number can be considered a vanity metric, doing a thorough analysis of your traffic is far from an unimportant step.
Understanding your web traffic is one of the most important factors for the success of your strategy. The problem is that traffic analysis is usually very superficial and only performs the following:
If we compare organic traffic in May with that of the previous month, what an incredible number! We increased our traffic by 14%. Almost 430 thousand more visits than the previous month. Therefore, we can conclude that our SEO strategy is a success.
However, this analysis of the figures is completely flawed and superficial. Despite this growth, if we look more deeply into the month of October, we will see that the growth was not as desired.
An interesting analysis is one in which you pakistan phone number list understand what your annual growth is and the percentage of annual traffic that each month usually brings to your blog. This will give you a better perspective of your monthly performance.
Take, for example, a comparison of January to October in 2018 and 2017.
It is interesting to see how the years follow a growth pattern. If we look at 2016 we will have a similar graph. January is usually a month with less traffic, as well as July and December, which are seasonally weaker months.
However, keep in mind that in 2017, May was the best month of the first half and October was much higher than that.
In 2018, our October month grew much less compared to May. This shows that this year we were not able to maintain the growth we had in previous years.
The blog grew little in the second half of 2018. This shows that our analysis cannot be limited to month-over-month and the percentage of growth between them.
Understanding your web traffic is one of the most important factors for the success of your strategy. The problem is that traffic analysis is usually very superficial and only performs the following:
If we compare organic traffic in May with that of the previous month, what an incredible number! We increased our traffic by 14%. Almost 430 thousand more visits than the previous month. Therefore, we can conclude that our SEO strategy is a success.
However, this analysis of the figures is completely flawed and superficial. Despite this growth, if we look more deeply into the month of October, we will see that the growth was not as desired.
An interesting analysis is one in which you pakistan phone number list understand what your annual growth is and the percentage of annual traffic that each month usually brings to your blog. This will give you a better perspective of your monthly performance.
Take, for example, a comparison of January to October in 2018 and 2017.
It is interesting to see how the years follow a growth pattern. If we look at 2016 we will have a similar graph. January is usually a month with less traffic, as well as July and December, which are seasonally weaker months.
However, keep in mind that in 2017, May was the best month of the first half and October was much higher than that.
In 2018, our October month grew much less compared to May. This shows that this year we were not able to maintain the growth we had in previous years.
The blog grew little in the second half of 2018. This shows that our analysis cannot be limited to month-over-month and the percentage of growth between them.