Advertisements Paid media ads can also be tracked via UTMs

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This can be done in any type of ad, from a banner to a sponsored link .

This analysis is very important to know which ads deserve marketing investment. UTMs allow for greater assertiveness when investing, by supporting the definition of ROI .

Otherwise, you could lose money if you continue paying for campaigns that don't generate results.

Other media
Basically, whatever you need to monitor that involves a link or URL that takes the user to your site can be monitored through UTM.

Even images that have your website address ukraine phone number list written on them can be used as a monitoring source.

However, one important fact: every time a user clicks on a link that has a UTM, Google Analytics identifies it as a new visit.

That is, if that user browses your site multiple times, the report will show that there were several new users at that time.

How to create UTM parameters in digital marketing?
A UTM parameter has the following format:


To create custom URLs using UTM parameters that you must follow, access the Google URL Builder .

Once that is done, you need to fill out the Google Analytics form with each of the UTM parameter fields.

Origin of the campaign
It is the platform from which traffic originates, indicating the name of the channels and what Google recommends.

This identification is done through the URL fragment "utm_source = channel" (the "channel" is the channel, for example, Facebook or email).

For example:


The “channel” in this case is Twitter. Therefore, utm_source identifies Twitter as the traffic source.