Looking at the data on repeat purchases of souvenirs by Chinese people, when asked if they liked a souvenir they purchased while traveling to Japan and purchased it again after returning home, 21.5% answered "often," while 43.3% answered "yes," showing that more than 60% of Chinese tourists have made repeat purchases.
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In addition, when people who received tourist souvenirs were asked, "Have you ever purchased the same souvenir from an e-commerce site at a later date?" 49.9% answered "Yes," and when asked "Have you shared the souvenir you received with a third party?" an astounding 92.5% answered "Yes."
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This data shows that 60% of Chinese people who nepal whatsapp data buy souvenirs in Japan repeat purchases them after returning home, and furthermore, 50% of Chinese people who receive souvenirs go on to purchase the same item on cross-border e-commerce sites.
Businesses that plan to use local tourist souvenirs as a way to expand consumption must develop product and marketing strategies that take into consideration not only the Chinese tourists who buy them, but also the Chinese who receive them.
Chinese tourists who visit more frequently have a higher repeat purchase rate
Next, the report analyzes the relationship between repeat purchase intentions for first-time visitors to Japan, second-time visitors, and those who have visited three or more times.
First, in response to the question, "If the souvenirs I purchased on my trip to Japan were available at an Internet shop, I would like to purchase them again," 88% of those who have visited Japan three or more times indicated an intention to make repeat purchases.
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In addition, when it comes to the services and functions required of online shopping sites, 88% of people who have visited Japan three or more times indicated that they would be more likely to make repeat purchases if the shopping site was available in Chinese.
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Furthermore, when it comes to inquiries in Chinese by phone or email, 73.8% of people who have visited Japan three or more times said they would make a repeat purchase.
From a survey on repeat purchases by Chinese people
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